celum France is based in Plaisir, just outside of Paris, and led by Pierre Saint Michel. Known for its solutions in media management and the automation of creative processes in communication, marketing, and sales, celum has been active in France since 2004.
Numerous French companies have already implemented celum technology, including: L’Oréal Professionnel, Décathlon – Groupe Oxylane, Sanofi Pasteur, Dexia, Publicis, Center Parcs, Carrefour Voyages, CA Communication, Fédération Française de Tennis, Knauf, Eden Park, Lanvin, Banque Populaire, Groupama, Compagnie des Wagons Lits and Epicure – L’Occitane.
Groupe Oxylane operates with two different divisions: One division is responsible for the development of sporting goods, sold under 13 brand names worldwide, and the other division is the retailer Decathlon, with over 400 sales locations and an online shop. Patrice Nairi, Database Manager Imedi@ / Media.com /Décathlon, swears by celum technology: “With celum IMAGINE, it is easy to manage and administer our photos and videos both internally and externally throughout the world. Our entire media approach is based on this tool.”
celum France originated from the earlier partnership between celum and the French company Avista Systems. Expanding into the French market, celum acquired Avista Systems in 2010. With easier access to the local market, the opportunity for celum to serve French customers and partners better has never been greater.
Michael J. Kräftner, CEO of celum Ltd., explains, “Together with our partner Avista Systems, we have built a solid customer base in France, which we will continue to expand through our local presence, and thus continue along our current growth model.”
In October, celum will host the first celum DAY in Paris and invites all customers, business partners, and other interested persons to attend. Participants can expect a combination of lectures, case studies, product demonstrations and a great platform for the exchange of experiences.
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