BURLINGTON, MA — (Marketwired) — 06/26/13 — , a provider of comprehensive channel marketing strategies for demand generation campaigns, today announced that they selected as their preferred solution provider of for their customers. TIE Kinetix (EURONEXT AMSTERDAM: TIE), a software-as-a-service provider of e-commerce and channel marketing solutions, brings more than 10 years of global channel marketing and syndication experience to the new partnership. Content syndication for channel marketing is designed to help generate leads for partners and accurately deliver the vendor-s marketing message on a dynamic basis through the partner community.
“Our goal when working with our clients is to help identify new ways to increase revenue and drive demand through their indirect channels. Content syndication is quickly becoming an important solution channel marketers are adding to their go-to-market strategies as a way to deliver consistent content to their indirect channel,” says Juliann Grant, VP of Marketing at eCoast. She continues, “It was important for us to identify a solution provider that doesn-t compete, but complements our services. Furthermore, we were looking for a partner with the real ability to deliver and support global markets. TIE Kinetix holds a clear vision of where the syndication market is going and has proved to be the right match for us.”
“eCoast is a major player in their market and can be a strong added value for the services we deliver to our customers,” states Jan Sundelin, CEO of TIE Kinetix. “We are constantly expanding our partner network with companies that promote strong, effective solutions in the marketplace and that can add value to our solutions. eCoast is a strong match for TIE Kinetix.”
For questions about the new partnership between eCoast and TIE Kinetix, or content syndication solutions, please contact Juliann Grant, VP of Marketing at eCoast or Patrick van Boom, Chief Marketing Officer of TIE Kinetix.
About eCoast
With a focus on technology companies and their channel partners, eCoast delivers comprehensive demand generation campaigns that increase sales pipeline revenue and shorten sales cycles. Our core service offerings span B2B tele-prospecting, channel marketing, Call Blitzes and AccuStrike data services, that when used in combination produce high quality, market-ready leads. Learn more at .
About TIE Kinetix
TIE Kinetix (EURONEXT AMSTERDAM: TIE) transforms the digital supply chain by providing Total Integrated E-commerce solutions. These solutions maximize revenue opportunities by minimizing the energy required to market, sell, deliver, and analyze online. Customers and partners of TIE Kinetix constantly benefit from innovative, field-tested, state-of-the-art technologies, which are backed by over 25 year of experience and prestigious awards. TIE Kinetix makes technology to perform, such that customers and partners can focus on their core business. For more information visit .
Press Contacts:
TIE Kinetix
Patrick van Boom
1-800-624-6354
eCoast
Juliann Grant
1-603-994-4316
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