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KEMP Announces First Full-Featured, Layer 7 Capable Application Delivery Controller for Windows Azure

NEW YORK, NY — (Marketwired) — 09/24/13 — today announces the general availability of the Virtual LoadMaster (VLM) for Windows Azure. KEMP-s VLM is the first application delivery controller to meet the unique architectural challenges of Azure and to add the needed application-layer traffic management capabilities, which were previously not available. Adding Layer-7 load balancing to the Windows Azure Infrastructure-as-a-Service (IaaS) platform enables high availability, persistence, health checking and scalability to production applications running in the Windows Azure Cloud.

LoadMaster for Azure offers layer-7 application delivery that exceeds Azure-s built in load balancer.

The LoadMaster for Azure is simple to provision within the Azure IaaS platform via the Azure management portal.

The LoadMaster for Azure runs natively on the Windows Azure IaaS platform, unlike competitors- solutions that merely direct external traffic to the Azure network

KEMP-s load balancing products deliver high performance and feature-rich solutions that provide optimal throughput for enterprises.

“KEMP has a long history of working with Microsoft to optimize business-critical applications. As Microsoft continues to announce more enterprise services for Azure, application-aware load balancing within Azure will become increasingly vital for productivity in the cloud. We are proud to partner with Microsoft to provide the first Layer 7 load balancer to deliver high performance application availability to Azure users.”

For more information on KEMP-s LoadMaster for Windows Azure go to .

Since 2000, KEMP Technologies has been a leader in the application delivery controller and load balancer market, used by thousands of enterprises that consider IT, e-commerce, web and business applications as mission-critical to their long-term success. KEMP helps enterprises rapidly grow their business by providing 24/7 infrastructure availability, better web performance and secure operations — while streamlining IT costs.

KEMP-s LoadMaster products include Layers 4-7 load balancing, content switching, server persistence, , and application front-end capabilities (caching, compression, intrusion prevention system), plus one full year of product support — delivering industry leading price/performance.

KEMP is headquartered in New York City.
For more information, visit

Lynda Starr
Vantage PR for KEMP Technologies
973 386 5949

David Finkelstein
Director of Worldwide Marketing
KEMP Technologies

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