ROCHESTER HILLS, MI — (Marketwired) — 09/30/14 — Boulevard Health Center is proud to announce the launch of their innovative, easy-to-use website. has been in the Detroit Metro area offering short-term rehabilitation services for over 25 years. , located in an exclusive wing at Boulevard, is a transitional facility providing short-term rehabilitation as patients continue their recovery outside of the traditional hospital environment.
Boulevard Health Center sought a marketing company that had extensive industry experience marketing to the fifty-plus generation and one that could create an online user experience that would connect with their customers, potential customers and industry professionals. Boulevard chose GenAge Marketing as its partner on this ambitious project. The project was to completely overhaul the current website, redesign its logo and update its branding. With the launch of the new and innovative website, Boulevard Health Center continues in its commitment to offer a different way to care. This new site is state-of-the-art, fresh and easy to use. The goal was to offer unique content and information that is essential to consumers who are seeking short-term rehabilitation and long-term care options and to offer it in a way that is informative and user-friendly.
In addition, Boulevard Health Center felt it was important to further connect with the medical professionals in the local area who tend to people in need of this range of services. The new site is mobile-optimized so that clinicians and medical professionals can immediately pull the site up on iPads, smartphones, and personal computers. Lastly, the site will include resource content that is relevant for both medical professionals and potential customers of the community.
“We realized it was essential to update both our brand and our website to offer information in one easy to navigate website portal,” said Manda Ayoub, VP of Operations at Boulevard Health Center. “We couldn–t be more proud of how the website turned out and feel that it will be a huge asset to consumers in need of these services and the medical professionals who are seeking to form partnerships with long-term and short-term rehabilitation communities.”
“It makes all the difference in the world to have a client who offers only the best in senior care service to the community such as Boulevard Health Center when you embark on a project like this,” said Todd Mason, Chief Executive Officer of GenAge Marketing. “Our team worked to create an online environment with content and design that best connected to our target audience and leveraged technology to optimize the user experience.”
Boulevard Health Center has been a staple of the Rochester Hills community for over 25 years. It prides itself on offering only the highest level of options. From its innovative rehabilitation equipment, to its nursing staff that is committed to offering only the highest level of care, Boulevard Health Center has an impeccable record of service. When someone is in need of these services, Boulevard Health Center–s goal is very simple; Get Well, Go Home.
GenAge Marketing (“GenAge”) is a division of GenEra Strategies, LLC, which consults with clients seeking to connect and do business with the 50+ generation, namely Boomers, as well as Generation X and Millennials, and to seize and leverage the opportunities presented by effectively communicating with each generation. For more information, visit and . GenEra Strategies, LLC, is a full service digital marketing agency serving in the senior care industry, retailers, franchisors, and federal government agencies. GenEra creates and executes measurable marketing strategies and tactical plans that improve its clients– bottom lines via sales and marketing, strategy development, social and digital marketing, web development, mobile development, e-marketing, video production, analytics, and creative. An ROI-focused agency, GenEra tracks results and provides clients with comprehensive reporting and metrics to demonstrate success.
is the parent company of Boulevard Health Center, and is headquartered in Troy, MI. If you would like more information, or to schedule an interview with Scott Avery, please contact Michael Dylkiewicz at GenAge Marketing at 312-853-0137 or .
Michael Dylkiewicz
312.854.0137
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