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BlackBerry Named a Leader in Enterprise Mobile Management

WATERLOO, ONTARIO — (Marketwired) — 09/30/14 — BlackBerry Limited (NASDAQ: BBRY)(TSX: BB), a global leader in mobile communications, today announced that it has been named a “Leader” in The Forrester Wave: Enterprise Mobile Management, Q3 2014.(1)

Forrester Research, Inc. evaluated BlackBerry along with 14 other of the most significant mobile device management vendors. BlackBerry earned the highest score in Strategy as well as Global Presence, and tied for the top ranking in Market Presence, which considers revenue, install base and partners. In addition, BlackBerry received the highest possible score in 12 of the 27 criteria measured by Forrester, including Network Security, Future Vision, and Support.

According to Forrester Research, “As other vendors have rushed to offer competitive alternatives to BlackBerry–s platform, the company has had to reinvent itself around the characteristics that made it a Leader previously – and its strong commitment to enterprise mobility and security has paid off.”

“Security is our cornerstone and BlackBerry remains laser focused on developing and delivering the solutions enterprises around the globe have come to expect from us,” said John Sims, President, Global Enterprise Services, BlackBerry. “Our mobility solutions are in government agencies and enterprises around the world because customers trust the experience we–ve built over the decades. With current and future BlackBerry offerings, we will leverage our experience in security to create solutions that meet the evolving needs of our customers, from cross-platform support for BYOD programs to the management of Internet of Things.”

Forrester Research also noted in the report, “Continued investments in collaboration applications and a strong vision that incorporates a strategy for Internet of Things management and automotive support have placed BlackBerry in a Leader position.”

Today BlackBerry is the dominant mobile device management (MDM) leader with more customers than its top three competitors combined. Since the launched on March 31, 2014, 3.4 million new BlackBerry Enterprise Service 10 (BES10) client access licenses have been claimed by customers worldwide. More than 840,000 of these licenses have been traded in from competitors– MDM platforms.

To achieve this position and increase the value that BlackBerry brings to customers, the company continues to make investments and expand beyond MDM capabilities into other value-added services. Recent highlights of this strategy include:

(1) Forrester Research, Inc. ” The Forrester Wave: Enterprise Mobile Management, Q3 2014, ” by Christian Kane and Tyler Shields, September 30, 2014.

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. The Company trades under the ticker symbols “BB” on the Toronto Stock Exchange and “BBRY” on the NASDAQ. For more information, visit .

Forward-looking statements in this news release are made pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as “expect”, “anticipate”, “estimate”, “may”, “will”, “should”, “intend”, “believe”, and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry–s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the “Risk Factors” section of BlackBerry–s Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at or ). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry–s forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Contacts:
Media Contact:
Sarah Burt
Manager, Public Relations
519-597-5606

Investor Contact:
BlackBerry Investor Relations
519-888-7465

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