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Breakthrough Roost(TM) Smart Battery Unveiled: First True Retrofit Approach to the Connected Home

SUNNYVALE, CA — (Marketwired) — 10/21/14 — , an innovator in smart home technology, today announced its new flagship product, . With this news, Roost unveils the easiest and most cost effective path to a smarter home, beginning with the simple retrofit of every home–s critical safety device, the smoke alarm.

The patent-pending Roost Smart Battery uniquely combines a lithium battery and advanced Wi-Fi in a familiar 9V package. Coupled with an intuitive smartphone app, the Roost Smart Battery solution delivers notifications to your smartphone when your smoke alarm activates, even if you are not at home. It also eliminates the annoying 3:00am chirping from your smoke alarms when the old battery is dying. With Roost, the battery lasts more than 5 years, and even then you–ll receive a notification “before” the chirping begins.

A key promise of technology is that it makes your life easier. In just three quick steps, the Roost Smart Battery will give consumers and their families the peace of mind that their homes just got a lot smarter, and safer.

“Simply download our Roost app, connect to your home WiFi, and then insert the Roost Smart Battery in an existing smoke alarm to appreciate how simple and intuitive it is to install and use,” said Roel Peeters, Roost CEO and co-founder. “No hubs, no wires, and no pricey new devices. Our retrofit approach to the smart home shows that peace of mind doesn–t have to be expensive or complicated. We–ve chosen to apply the Roost Smart Battery to smoke alarms first because quite simply they are the most important devices to ensure the safety of your home and loved ones.”

Availability and pricing:
The Roost Smart Battery will begin shipping in Q2 of 2015. The Roost Smart Battery will be available online and at retail for $25-35 depending on bundled pack size. Roost plans to offer pre-orders through a Kickstarter campaign in the next few weeks.

Roost is a start-up technology company headquartered in Sunnyvale, CA. Roost has developed a unique, patent-pending connected platform that delivers the ultimate in installation simplicity and the most affordable way for consumers to enter the smart home space. Roost–s initial hardware solution, the Roost Smart Battery, addresses a disruptive retrofit opportunity versus the current smart home devices and approaches. For more information, please visit

Michael Ingalls
Natron Communications for Roost
+1 (917) 494-4909

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