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According to a Gallop Poll 69% of Consumers Fear Having Their Credit Card Information Stolen — SmartMetric Has Created a Safer Credit Card Using Biometrics

NEW YORK, NY — (Marketwired) — 10/28/14 — SmartMetric, Inc. (OTCQB: SMME) After a spate of data breaches among major US retailers, people have become most concerned about the security of their credit card details. According to a Gallup poll, 69 percent of respondents stated that they worry about having credit information stolen by hackers. Just 31 percent said they worry about getting mugged while 18 percent frequently or occasionally worry about getting murdered.

Having a computer/smartphone hacked with information stolen also ranks highly on the list of fears with 62 percent worrying about this scenario frequently or occasionally. Indeed the nightmare of credit card data theft is not an unfounded fear since over a quarter of all Americans have experienced it.

SmartMetric, the maker of biometric fingerprint activated credit and debit cards says the loss of confidence and trust in the payments system is a serious issue for Banks and Retailers alike. The company President and CEO, Chaya Hendrick, said today the results of this latest survey show the urgent need for a better and more secure payments system such as that developed by SmartMetric.

SmartMetric has developed a payments card that uses a person–s biometrics (fingerprint) to turn on the card before it can be used. Tying the card to the Card owner by the use of biometrics will aid in combating the current tidal wave of credit card fraud said the President and CEO of SmartMetric, Chaya Hendrick. Having a credit card that has a miniature fingerprint reader inside that in turn scans a person–s fingerprint and matches it with the card owners fingerprint stored inside the card to turn on the card, is a monumental increase in payment card defences. It also provides the use of a biometric credential, in this case the person–s fingerprint, that never travels across networks or leaves the consumers card said SmartMetric–s President.

(research source, Statistica)

Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

222 S. Magnolia Ave.
Sanford, FL 32771-3122
Office: 407-585-1080

Chaya Hendrick
Office: 702-990-3687
Email:

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  1. Data Breaches Are Affecting Consumer Behaviour and Trust in Credit Cards — SmartMetric Says a Safer Card Is Needed
  2. SmartMetric Says Plastic Cards to Dominate Payments Owing to Installed Readers and Fear of Alternatives Such as Mobile Phones — Making Plastic Cards Safer With Card Implanted Biometrics Provides a Safer Card That Uses Existing Payments Infrastructure
  3. SmartMetric Says the Home Depot Credit Card Information Theft in Canada Shows That EMV Chip Card Technology Alone Will Not Protect Consumers From Future Theft – It Is Estimated the Latest Card Data Theft Could Cost More Than $3 Billion
  4. More Americans Fear Identity Theft Than Terrorism With Nearly 39 Percent of American Victims of a Personal Security Breach — SmartMetric Revolutionary Biometric Credit Card Technology to Help Consumers in Data Theft Protection

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