LUCERNE, SWITZERLAND and NEW YORK, NY — (Marketwired) — 12/01/14 — After years of development, Alan Ellenberger and Claudio Gloor, co-founders of petTracer Ag, have developed the world–s first and only ultra-light GPS cat collar which solves the fear cat owners all over the globe share — the loss of their beloved animal — and are ready to release it to the world just in time for Christmas by launching an aggressive, yet doable, Indiegogo campaign.
One million dollars investment, several years of time and extensive research have resulted in the solution cat lovers have longed for. With , it is now possible to eliminate the fear of losing one–s beloved cat — and for less than what it costs to get a latte at your favorite coffee shop.
Now that the development and prototypes are done and tested, it is time to bring this impressive product to market. The two entrepreneurs have decided to launch an ambitious crowdfunding campaign on
“We have succeeded in our vision of being the first in the world to develop a fully-operational, ultra-light GPS-collar that can be safely used on any cat. This collar will spare cat owners many sleepless nights and distress caused by the fear of loss of their cat which can go missing for days or weeks at a time,” says Ellenberger, who knows very well how painful it is when one–s beloved cat does not return home.
Large numbers of cats go missing every year, causing untold amount of anxiety among the affected families. Kids hanging up missing-signs around their neighbourhood to find their beloved cat are proof that cats are more than just pets — they are part of the family. Their loss is a great tragedy.
“This will become a distant memory with the arrival of petTracer,” says Gloor, co-founder of petTracer Ag, “For years, we have thoroughly studied the behaviour, habitats and demands of cats with long and careful research. Our pioneering work in the field of energy-saving procedures for –micro GPS-applications– has been carried out. Working closely with various experts in the fields of electronics, radio transmission, software-engineering and design, it was possible to develop and patent a fully operational, yet ultra-light GPS cat collar of the highest precision and fitted with the latest high-tech that meets the high Swiss quality standards.”
– just over 20 grams weighs the same as any regular collar, fully and skin-friendly collar, high level for cats, buckle to prevent cats from getting strangled, long from permanent exposure of potentially harmful mobile phone radiation as it operates and uses radio transmission technology having a radiation level that is 100 times below that of standard mobile phone networks, keeps a constant record of a cat–s tracks and even enables the owner to find his cat in places with bad GPS-reception or none at all.
The user-friendly petTracer-web portal IS the solution for tracing cats carrying the GPS-cat collar wherever they may be in the world. The free mobile phone apps for IOS and Android make it even easier to locate one–s cat.
The option of tagging safety-zones and subsequent marking of dangerous streets promptly informs a cat owner when the cat has put itself in danger.
In addition to the aspect of safety, the petTracer GPS-cat collar also provides an array of interesting information on the cat–s behaviour such as distance covered, speed or favourite locations which can be shared and compared with friends in a playful way.
More info:
Link to Indiegogo project:
– a Swiss company with the mission of reducing the extremely high number of cats going missing every year and the distress that goes along with that. After 4 years of intensive research and development, founders Alan Ellenberger & Claudio Gloor invented an ultra-light GPS-cat collar weighing just over 20g, with an amazing battery life of up to 4 weeks and has an enhanced GPS accuracy. In order to achieve these yet to be matched results in the market, they had to invent a new piece of technology in the field of micro GPS Technology.
Having successfully completed a fully miniaturized and working prototype, they are now engaged with their pre-sale activities and have started a crowdfunding project on .
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Alan Ellenberger
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Tel.: +41 41 743 26 61
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