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Greenfield Farms Food, Inc. and Its Wholly-Owned Subsidiary Carmela–s Pizzeria Complete Implementation of Online Ordering System and Start Development of Carmela–s Mobile App

WEST PALM BEACH, FL — (Marketwired) — 12/04/14 — Greenfield Farms Food, Inc. (“Greenfield” or the “Company”) (OTC: GRAS) are pleased to announce that they have completed the implementation of an online ordering system and have started development of a mobile app.

After launching their new website, Carmela–s Pizzeria has fully implemented their online ordering system. Carmela–s is delighted with the integration of the new website along with the added functionality of the online ordering system. The online ordering system also features an interactive catering menu that allows customers to customize and place orders at their convenience. These combined new features have each played an integral role in increasing sales over the last several months. Given the convenience and ease of accessibility that the online ordering system offers, Carmela–s expects that more of its customers will transition into using it in the months to follow. Carmela–s continues to look for additional interactive functionality that will maximize the value for its customers– buying and dining experience and will integrate these services in all of its current and future locations.

“Two of the nation–s largest pizza chains recently reported strong sales growth following the integration of technology into the order process. The Company believes that the ease of ordering combined with a value perception makes pizza an easy choice for busy families,” stated Carmela–s Chief Executive Officer, Ronald Heineman.

The mobile app that is currently being planned for development will allow customers to use their mobile device to order food items from anywhere at their own convenience. All menu items will be available through the mobile app and will also feature coupons and promotions that will increase customer awareness and traffic to the stores.

Greenfield is a publicly-traded, nominally capitalized company, operating through its wholly-owned subsidiary Carmela–s Pizzeria CO, Inc. Carmela–s Pizzeria restaurants includes pizza buffets, alcohol service, delivery and carry-out, depending on the location. Greenfield has previously been a limited producer and marketer of “grassfed” beef that supplied a North Carolina based grocer.

Carmela–s Pizzeria presently has three Dayton, Ohio area locations offering authentic New York style pizza. Carmela–s offers a full service menu for Dine In, Carry out and Delivery as well as pizza buffets in select stores. Carmela–s has been noted in the Dayton Daily News as one of “The Best Pizzerias” in Dayton. Visit the Carmela–s website at:

This news release may contain forward-looking statements that are made pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. While these statements are made to convey to the public the company–s progress, business opportunities and growth prospects, they are based on management–s current beliefs and assumptions as to future events. However, since the company–s operations and business prospects are always subject to risk and uncertainties, the forward-looking events and circumstances discussed in this news release might not occur, and actual results could differ materially from those described, anticipated or implied. For a more complete discussion of such risks and uncertainties, please refer to the company–s filings with the Securities and Exchange Commission.

Greenfield Farms Food, Inc.
Henry Fong
CFO
(561) 514-9042

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