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BBRG Optimizes Guest Loyalty With Paytronix-Based Reward Program




NEWTON, MA — (Marketwired) — 12/04/14 — Paytronix Systems, Inc., a leading provider of , today announced that BBRG, the parent company of the BRAVO! Cucina Italiana and BRIO Tuscan Grille restaurants, has launched a new Eat, Repeat, Reward program built on the . Paytronix also has published a case study, “,” which is available for download.

Leveraging the flexible Paytronix platform, BBRG was able to target its Texas restaurants and test a frequency-and-spend program without interrupting its existing national surprise-and-delight program. After analyzing the pilot results, BBRG decided to extend the new program design to all of its 100+ locations.

Launched on September 15, 2014, the revised BBRG rewards program includes an upgraded mobile app as well as enhanced employee training tools. With 350,000+ registered members between the two brands, the new BBRG rewards program is off to a great start.

With both its gift card and loyalty program consolidated on the Paytronix platform, BBRG is finding it much easier for store managers to activate gift cards or run reports to find out how many loyalty or gift cards were activated or to check for fraud activity on a daily basis. At the same time, with all loyalty data and messaging consolidated on Paytronix, BBRG marketing can look at the program from a macro level or drill down to see how often a specific member visits and how an individual spends.

“Paytronix allows BBRG to slice and dice data by location or region. It enables us to dissect guest-facing transactions and find out how often are they visiting, how quickly they return and what offers most impact guest behavior,” said Nicole Roope, marketing director, BBRG. “Being able to see how messaging and offer strategies are performing in real time allows us to respond quickly to our most loyal guests.”

“The BBRG pilot program demonstrates how the Paytronix Rewards Platform allows an organization to measure customer engagement and then test an entirely new concept without disrupting its current program,” said Andrew Robbins, president, Paytronix, Inc. “As a result, the BBRG Eat, Repeat, Rewards program is more relevant to its guests — which will prove to be more impactful to its business. Greater guest relevance is a restaurant chain–s key to success.”

Read the full Paytronix customer story “.”

BRAVO | BRIO Restaurant Group, Inc. (NASDAQ: BBRG) is a leading owner and operator of two distinct Italian restaurant brands, BRAVO! Cucina Italiana and BRIO Tuscan Grille. BBRG has positioned its brands as multifaceted culinary destinations that deliver the ambiance, design elements and food quality reminiscent of fine dining restaurants at a value typically offered by casual dining establishments, a combination known as the “polished casual” dining segment. Each of BBRG–s brands provides its guests with a fine dining experience and value by serving affordable cuisine prepared using fresh flavorful ingredients and authentic Italian cooking methods, combined with attentive service in an attractive, lively atmosphere. BBRG strives to be the best Italian restaurant company in America and is focused on providing its guests an excellent dining experience through consistency of execution. For more information, visit .

Paytronix–s proprietary guest engagement platform helps more than 250 restaurant and retail chains manage and grow more than $10 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 20 million loyal guests — through mobile, social and today–s most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. For more information, visit .





Posted by on 4. December 2014. Filed under Networking, Picture Gallery. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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