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Shazam and Digimarc Partner to Enable Comprehensive Content Discovery Everywhere




NEW YORK, NY and BEAVERTON, OR — (Marketwired) — 12/15/14 — ® and (NASDAQ: DMRC) have entered into a product and marketing agreement to dramatically expand the markets for both companies– platforms. The collaboration will include adding Digimarc print and audio identification to the Shazam mobile app which has over 500 million downloads and more than 100 million mobile monthly active users. The companies will work together to optimize identification, engagement, and monetization of all media and every element of the marketing mix of consumer brands, broadening the portfolio of engagement opportunities — in more media and more environments — for Shazam–s users.

Digimarc® IDs are imperceptibly embedded into television, radio, live events, print advertising, and packaging to trigger branded, measurable experiences on mobile devices. The Digimarc IDs provide brands and retailers with reliable, efficient means to inform and engage with shoppers at home, on the go and in the store. The inclusion of Digimarc ID reading in the Shazam platform greatly enhances the utility of Digimarc-encoded media by providing a global base of established users of enormous scale.

“We–re aggressively innovating to increase the universe of what is Shazamable — and Shazam has already evolved beyond music to TV, radio, cinema and retail,” said Rich Riley, CEO, Shazam. “Digimarc is a world leader in creating digital identities for media. We look forward to working together to deliver deep content experiences in diversified environments to our users and a powerful audience engagement platform to our partners.”

“The more than 500 million consumers and the numerous brands that seek to connect with Shazam via their advanced technology platform will experience even higher performance and significantly broader discovery,” said Bruce Davis, Digimarc Chairman and CEO. “Digimarc and Shazam are going to convert more of the sights and sounds that consumers experience every day into tangible opportunities to explore, engage, purchase, and share via smartphones and other mobile devices.”

Shazam is one of the world–s most popular mobile apps that magically connects people to the world around them. Shazam pioneered audio recognition technology that helps people identify music and has grown into an app that effortlessly connects people with artists, TV shows, ads, cinema, radio and retail environments. Shazam has been downloaded over 500 million times, is downloaded over 13 million times a month, and has over 100 million monthly mobile active users.

For further information about Shazam Entertainment visit and

Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is a leading innovator and provider of consumer engagement, media management, and security solutions that create digital identities for all forms of media and many everyday objects. Digimarc–s digital IDs are imperceptible to humans and enable computers, networks and devices like mobile phones to better “see, hear and understand” brand impressions and other objects of interest. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit and follow us on .





Posted by on 15. December 2014. Filed under Internet, Picture Gallery. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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