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BlackBerry Classic: Familiar QWERTY Design Packs High-Performance Features




WATERLOO, ONTARIO — (Marketwired) — 12/17/14 — Editors Note: There is a photo associated with this press release.

BlackBerry Limited (NASDAQ: BBRY)(TSX: BB), a global leader in mobile communications, today launched the BlackBerry® Classic, a no-nonsense smartphone built to meet the needs of productive people who appreciate the speed and accuracy that can be found with a physical QWERTY keyboard.

“We listened closely to our customers– feedback to ensure we are delivering the technologies to power them through their day – and that feedback led directly to the development of BlackBerry Classic,” said John Chen, Executive Chairman and CEO at BlackBerry. “BlackBerry Classic is the powerful communications tool that many BlackBerry Bold and Curve users have been waiting for. It–s the secure device that feels familiar in their hands, with the added performance and agility they need to be competitive in today–s busy world.”

Although familiar in appearance, BlackBerry Classic upgrades the BlackBerry® Bold 9900 experience with:

Top features of the BlackBerry Classic that drive productivity, communications and collaboration include:

BlackBerry Classic is built on BlackBerry–s renowned secure operating system, with built-in protection against viruses, tampering and data leaks. The BlackBerry Classic is private by default, protecting users with encrypted email, web browsing and BBM.

“This device underscores our commitment to helping BlackBerry users be at their most productive and respond to the demands of business from anywhere, at any time,” said Chen. “By bringing back the trusted functionalities, incorporating our latest operating system and building a speedier browser, our users can feel confident they are using the best communications tool out there.”

The BlackBerry Classic is now available through local carriers around the world and online through ShopBlackBerry.com and Amazon.com. For more information, please visit . A variety of accessories including cases and chargers are also available.

(i) Data taken from HTML5TEST.com from January, 2013 to July 22, 2014 and compares the latest builds for this duration for Android, Chrome, Firefox, iOS and Windows.

(ii) Based on GSMA PRD TW.09 Battery Life Measurement Technique and a mixed usage scenario. Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols “BB” on the Toronto Stock Exchange and “BBRY” on the NASDAQ. For more information, visit .

To view the photo associated with this press release, please visit the following link: .

Contacts:
Media Contact:
BlackBerry Media Relations
(519) 888-7465 x77273





Posted by on 17. December 2014. Filed under Networking, Picture Gallery. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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