SAN FRANCISCO, CA — (Marketwired) — 03/04/15 — (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, today announced a new feature that allows advertisers to track mobile app installs and activity to search, display and social ad campaigns. By partnering with AppsFlyer and Kochava, Marin customers can identify the influence of online ads on mobile app usage. The increased visibility helps advertisers to optimize digital marketing campaigns to improve mobile app engagement and revenue.
According to Gartner, by 2017 mobile apps will generate $77 billion in revenue worldwide. With mobile apps rising as a revenue stream, understanding the value search, display and social marketing plays in driving app installs and user engagement is vital to maximizing the return on mobile apps. To provide advertisers visibility into the relationship between digital marketing campaigns and mobile app usage, Marin Software has partnered with AppsFlyer and Kochava.
By partnering with mobile app analytics providers, Marin Software provides advertisers attribution of digital marketing campaigns on mobile app usage. The increased visibility can help advertisers to better optimize the mobile customer acquisition funnel by attributing mobile acquisition campaigns to high value customers and identifying effective customer acquisition sources.
In the past, mobile app downloads generated from online ad campaigns were counted as a “conversion event,” however, advertisers had very little insight into the actual activity or revenue the downloaded app produced. With Marin Software, an advertiser has the capability to see how much in-app activity and revenue their paid search, display and social ad campaigns generated and adjust campaigns accordingly to help drive mobile app usage and return on investment.
“At Arena Media, we use AppsFlyer for our customers because the technology provides us with the ability to split traffic by device. This is significant because we can now drive desktop traffic as well as App installs from the same ad,” said Vilma Grosberga, senior search manager at Arena Media (Havas Media Group). “Integrating AppsFlyer with Marin enabled us to bring all data points into a single view, allowing our clients to obtain extremely important efficiencies in performance and campaign management.”
“We are thrilled to be part of Marin Software mobile strategy helping advertisers visualize and understand their audience, and optimize to key objectives,” said Garrett MacDonald, executive vice president of Sales at Kochava. “Attribution is key to ROI on mobile social discovery and we–re looking forward to serving Marin customers.”
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $7.2 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users– search, social and display interactions. Headquartered in San Francisco with offices in 9 countries, Marin–s technology automates advertising with the largest publishers around the globe. For more information about Marin–s products, please visit: .
This press release contains forward-looking statements including, among other things, statements regarding the results and capabilities of Marin Software products and partnerships with AppsFlyer and Kochava. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with Marin or the integration of AppsFlyer and Kochava data; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising; unforeseen developments in the digital advertising industry generally; technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K and the current reports on Form 8-K and quarterly reports on Form 10-Q that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.
Contact:
Greg Kunkel
Corporate Communications
Marin Software
415-857-7663
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