NEW YORK, NY — (Marketwired) — 03/12/15 — Flashpoint (), a leading manufacturer of professional photography and video equipment, is now selling the Ring Li-on ring flash (), the newest addition to its Flashpoint lithium ion family of on- and off-camera strobes. The Flashpoint Ring Li-on is a 400ws lithium powered, self-contained ring flash system optimized to meet the ever-innovative professional photographer–s vision.
As photography expert Gavin Hoey suggests in his tutorial video on the Adorama Learning Center (), photographers can take advantage of numerous unique benefits when using a ring flash, and the Ring Li-on is a groundbreaking spin on the typical model. It produces even illumination and shadow-free light — a necessity for nature and field shooters in macro and close-up situations. Its shape also provides a creative bonus for fashion or portrait shooters who want to add circular catch lights in their subjects– eyes. A compact, cordless flash system, the Ring Li-on can easily be used with any DSLR or medium format camera equipped with lenses up to 3.5 inches in diameter.
With a crystal clear LCD panel on the rear of the flash, photographers can easily view a number of settings on the Flashpoint Ring Li-on, such as indicators for battery level, LED model/video lamp power, audio confirmations and mode selection (manual, intelligent and standard optical slave, and stroboscopic). Photographers can also view power levels on the large panel, which are adjustable in third stop increments from full (400ws) to 1/128th power (3ws). The Ring Li-on–s sleek body also includes built-in overheat protection guards against setting the repetitive flashes too high, safeguarding against damage to the advanced flash head during shooting. An included diffuser provides even softer effects, and the remote power control Flashpoint Commander allows users to wirelessly change their flash power output on the fly from 150+ feet away for off-camera work.
Thanks to its generous internal interchangeable 11.1-volt lithium ion battery, this model from Flashpoint can deliver approximately 450 full power flashes per charge with a recycle range of .05 to 2.8 seconds. An excellent light source for fashion sequences and specialty lighting requiring edge-to-edge illumination, the Ring Li-on is a spectacular option with a solid guide number of 82 (ft. @ ISO 100) — rare power for portable ring flashes.
In addition to its easy on-camera setup, the Flashpoint Ring Li-on can be mounted to a tripod for simple and sturdy hands-free studio setups. An extremely versatile solution, photographers can use the easily affixed umbrella bracket to add an umbrella for even more lighting options. Plus, the included 1/4 x 20″ screw mount allows users to add a handle grip for balance when on the move. The Flashpoint Ring Li-On also offers constant LED lighting with three levels of output settings for modeling use or as a constant source for video light at a maximum 440 lux (0.5m). A smart flash, the LED lamps even feature auto shut-off to prevent excessive battery drain.
The rugged, streamlined Flashpoint Ring Li-on lights beautifully in any situation, be it macro detailing, fashion shooting, portrait placement or traditional softbox/umbrella applications, and with its on- and off-camera capabilities, it can be transported anywhere and everywhere for consistent, gorgeous lighting assistance.
The Ring Li-on Ring Flash is now available for just 499.95 USD, exclusively from Adorama, both online at and at the Adorama super store, located at 42 West 18th Street in New York City.
Used by industry professionals who want superior results, Flashpoint produces the highest quality pro lighting and video equipment our market has to offer while maintaining true value, to help our partner photographers in today–s competitive market. Flashpoint–s most popular products include traditional and wireless/portable strobes and monolights, reflectors, flash modifiers, softboxes, light stands, on-camera video lighting, power packs, and camera and lighting accessories.
Flashpoint–s Power Station () was recognized by Professional Photographers magazine with a 2014 Hot Ones Award. Available exclusively at Adorama, customers can visit the Flashpoint brand store online to shop: , or visit the Adorama Learning Center to learn more about Flashpoint products: .
Adorama is more than a camera store — it–s one of the world–s largest photography, video, imaging and electronics retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, video and consumer electronics. Adorama–s vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company, and the award-winning Adorama Learning Center, which offers free education for photographers in online channels such as the popular Adorama TV.
Adorama is listed as one of the top five electronics retailers by Consumer Reports, “Best of the Web” by Forbes.com, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.
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Anya Oskolkova
Zazil Media Group
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(p) 617.817.6559
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