CLEVELAND, OH — (Marketwired) — 06/17/15 — Surgical Theater–s advanced 3D imaging technology further progresses in the industry, through the newly hired leadership of Charles Atkins and Chuck Chester. Surgical Theater, LLC is a privately held, Cleveland, Ohio-based company that creates advanced 3D imaging and surgical navigation products that allow surgeons to “see what can–t be seen” through planning and real-time operating room navigation technology.
Charles Atkins and Chuck Chester bring their leadership experience to Surgical Theater to lead the sales of the Surgical Navigation Advanced Platform (SNAP) and the SuRgical Planner (SRP). The SNAP enables surgeons to perform a real-time realistic “fly through” of a “patient-specific” surgery and to obtain unique 3D virtual-reality guidance to determine the safest and most efficient pathway to remove cerebral tumors and treat vascular anomalies, and various other procedures. The SRP provides the opportunity for surgeons to “see what can–t be seen” by planning their procedure prior to the actual surgery, similar to what pilots do prior to flying complex missions.
Charles Atkins, DMD, joins Surgical Theater as the Senior Director of Strategic Accounts. Charles has 25 years of leadership experience in successfully developing several medical device companies. Charles brings to Surgical Theater his expertise in guiding disruptive technologies for companies. Most recently he served in a sales leadership role with Mako Surgical (acquired in 2013 by Stryker for $1.65B). Prior to Mako, Charles served in a sales role with Visualization Technology Inc. (acquired by GE Medical) and with Wavelight (acquired by Alcon).
Chuck Chester joins Surgical Theater as the Senior National Director of Sales. Chuck has held key leadership roles in several early-phase technology companies including Area Director for Sofamor Danek/Surgical Navigation Technologies, the creator of the StealthStation Navigation system, which was acquired by Medtronic. Chuck was part of the original leadership team tasked to launch the StealthStation. Most recently Chuck was the Area VP, US Sales for Paris/San Francisco-based Spineguard, Inc.
“Following the SNAP device–s FDA clearance in July 2014, it supported more than 800 cranial surgeries in top hospitals in the USA. Now we are ready to take the SNAP–s 3D navigation technology to the next level and to install it in every operating room in the country,” said Moty Avisar, CEO and Co-Founder of Surgical Theater. “For this national launch we decided to add the best and the most experienced professional leaders in the medical device field and I am very pleased that this is exactly what we were able to accomplish. Charles and Chuck have proven track record achievements in launching surgery and navigation technologies and they are a perfect fit for Surgical Theater. I am very proud that we were able to onboard them onto Surgical Theater–s leadership team.”
Since its first product obtained FDA clearance in 2013, Surgical Theater–s 3D navigation and planning technology has been utilized in more than 800 cranial cases nationwide.
Earlier this month, Surgical Theater launched a new Virtual Reality version of the Surgical Navigation Advanced Platform (SNAP), which allows the surgeon to (virtually) “be” inside the patient–s brain and to navigate his way through the brain and pathology. With the VR SNAP the surgeon walks through and can fly around and behind the tumor. CBS featured this new development in its national morning show:
Surgical Theater–s line of products includes the SuRgical Planner (SRP) and the Surgical Navigation Advanced Platform (SNAP), which are based on 3D imaging technology that allows surgeons to perform a real-time “fly through” and navigation in brain surgeries. The SuRgical Planner (SRP) is utilized as a 3D planning platform to optimize approaches to the pathology for keyhole and other minimally invasive techniques.
The SNAP connects to the standard OR intra-operative navigation systems and enhances the 3D navigation and situational awareness. The SNAP imports the 3D plan from the SRP and then allows surgeons to establish multiple views, rotate and interact with the navigation image to see behind pathology and vital structures, allowing the surgeon to “See What You Can–t See.”
To date, Surgical Theater technology has been installed in leading research and teaching hospitals across the United States including; University Hospitals Case Medical Center, University Hospitals Rainbow Babies and Children–s Hospital, The Ronald Reagan UCLA Medical Center, The Mount Sinai Hospital, Mayo Clinic, NYU Langone Medical Center, and others.
Carleen Bobrowski-Avisar
(216)-536-3895
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