WATERLOO, ONTARIO — (Marketwired) — 07/26/16 — BlackBerry Limited (NASDAQ: BBRY)(TSX: BB), a global leader in mobile communications, announced today that DTEK50, the world–s most secure Android smartphone, is now available for pre-orders at ShopBlackBerry.com. DTEK50 is BlackBerry–s second smartphone powered by Android, following the PRIV.
Fully equipped with Android Marshmallow 6.0, DTEK50 combines BlackBerry–s unique security, privacy and productivity with the full Android experience in an all-touch design, at a price point that–s accessible for consumers and ideal for enterprise fleet deployment.
“We take our customers– privacy seriously. That–s why we–re proud to have all the security and privacy functionality that–s built in our newest Android smartphone. DTEK50 merges the unique security and connectivity features BlackBerry is known for with the rich Android ecosystem,” said Ralph Pini, Chief Operating Officer and General Manager, Devices, BlackBerry. “DTEK50 adds to BlackBerry–s lineup of secure smartphones, providing choices to our customers with different price points on both BlackBerry 10 and Android platforms.”
Android Security at the Forefront
In a recent survey(1) of Android smartphone users, BlackBerry found that 50 percent believe their smartphone is only somewhat secure, and what–s more, despite data security fears, one in six Android users don–t know about Android security patches.
“With an increase in cybercrime on smartphones, people need to recognize that the private details of their lives – where they live, their bank info, pictures of their kids – are at risk on their personal device. You wouldn–t leave the doors of your house unlocked at night. Having a smartphone that doesn–t take your privacy seriously is the equivalent,” said David Kleidermacher, Chief Security Officer, BlackBerry. “It–s equally important for businesses to protect their sensitive data from cyberattacks at all points of their mobile environment – from the device to the network and servers.”
DTEK50 was designed to address the security and privacy needs of today–s uncompromising Android users. Smartphones are increasingly being targeted for cyberattacks through tactics like malicious apps, scareware notifications and insecure Wi-Fi connections. BlackBerry–s Android smartphones, including DTEK50 and PRIV, have unique built-in hardware security.
DTEK50 encrypts all users– information, including business critical data and personal data such as pictures, videos and contacts. Malware protection is also built-in along with back-up, wipe and restore capabilities. Additional software provides users with visibility and control over which apps get access to personal info or device features such as the microphone or camera. BlackBerry also delivers security patches on the same day that Google publicly releases information about them, while many popular Android smartphones put the users– private information at risk of being hacked due to slow security updates.
Features that make DTEK50 the most secure Android smartphone, include:
Ready to Work
DTEK50 combines the world–s most secure smartphone with BlackBerry–s enterprise management solutions to produce a powerful device capable of powering any work day. Key features include:
Design Meets Function
DTEK50, BlackBerry–s thinnest device ever, represents the best of BlackBerry with Android to make users more productive and responsive, pairing security with intelligent design. Key features include:
Availability and Pricing
Starting today, DTEK50 is available to pre-order from ShopBlackBerry.com in the US, Canada, UK, France, Germany, Spain, Italy and The Netherlands for $299 USD. DTEK50 will be available in a number of channels around the world, including more than 40 partners from electronics stores, carriers, VARs and distributors. This includes Rogers, Bell, TELUS, WIND, Videotron and SaskTel among others in Canada. In the U.S., DTEK50 will initially be available in Best Buy, B&H and Amazon. Availability of DTEK50 in additional global channels and countries will be announced in the coming weeks.
For a limited time, customers who pre-order a DTEK50 on ShopBlackBerry.com only will receive a complimentary BlackBerry Mobile Power Pack, a high-capacity portable charger worth $59.99 USD ($69.99 CDN, EUR59.99 and GBP 54.99) that powers all your compatible mobile devices to maximize your productivity and play time. This offer expires on August 8th at 11:59 pm PST.
For more information on DTEK50, go to BlackBerry.com/DTEK50. Follow all updates related to DTEK50 on the Inside BlackBerry blog and on our YouTube BlackBerry Channel .
(1) Survey was administered to 8,000 Android smartphone users between 35 and 54 years old in the US by using Google Consumer Surveys. Responses were collected from April 8 to 13, 2016.
About BlackBerry
BlackBerry is securing a connected world, delivering innovative solutions across the entire mobile ecosystem and beyond. We secure the world–s most sensitive data across all end points – from cars to smartphones – making the mobile-first enterprise vision a reality. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols “BB” on the Toronto Stock Exchange and “BBRY” on the NASDAQ. For more information, visit .
BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.
Contacts:
Media Contact:
BlackBerry Media Relations
(519) 597-7273
Investor Contact:
BlackBerry Investor Relations
(519) 888-7465
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