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Parks Associates: Over 75% of U.S. Broadband Households Interested in Management Tools and Support for Current Health-Related Need




DALLAS, TX — (Marketwired) — 08/11/16 — shows 76% of U.S. broadband households want assistance with a health-related need, such as stress management, losing weight, or improving sleep quality. The research firm will examine individual healthcare needs and the capability for technologies to address these demands during the August 30, prior to the open reception for at the Omni San Diego Hotel.

“Nearly 50% of U.S. broadband consumers would like tools and support to help them lose weight or get into better shape, and over one-third are interested in products and services that can improve overall life quality,” said , Senior Research Director, Parks Associates. “Connected health devices are often touted as solutions for these needs, but these technologies need to be targeted to the individual consumer in order to drive sustainable improvement on personal health for the long term. At our workshop, we will discuss consumer segmentation and business strategies that can be used to develop and deploy successful consumer-focused solutions.”

The pre-conference workshop takes place 1:00-5:00 p.m. on Tuesday, August 30, and features analyst insights, industry perspectives on healthcare challenges, and an audience Q&A to discuss the IoT solutions that best engage consumers and caregivers and meet the business goals of healthcare providers and insurers. The workshop includes the following sessions:

Who Are the Healthcare Consumers? Insights from Parks Associates

Understanding the Chronic Care Patient Experience

Addressing Chronic Care Challenges through Technologies: Consumer Perspectives

Roundtable: Impact of Social Influence on Connected Health, sponsored by higi

Independent Living and Connected Home: A Caregiver Perspective

Personal Wellness: Devices and Apps for Connected Consumers

Parks Associates and higi will examine how the principles of social influence on connected health are quickly emerging as a new tool to motivate individuals at a mass scale during the 3 p.m. session

“As the healthcare industry continues to develop and refine connected health strategies and invest in new technologies, it–s critical that we examine the important role social influence has in influencing the health of individuals and communities,” said , Chief Technology and Chief Medical Officer, higi. “Technology is a great connector but can–t solve our health challenges alone. We must take into account the principals of persuasive technology, behavioral economics, behavioral psychology, self-determination theory, and gamification to drive behavior change.”

The workshop features the following speakers:

Jennifer Kent, Director, Research Quality & Product Development, Parks Associates

, Assistant Professor, IIT Institute of Design

, Chief Marketing and Strategy Officer, Healthways

, CEO, Vivify Health

Dr. Khan Siddiqui, Chief Medical Officer & Chief Technology Officer, higi

, Social Engineer of Persuasive Wellbeing, MIT Media Lab

Dave Swartz, Co-Founder / President, MEDL Mobile

Harry Wang, Senior Research Director, Parks Associates

The third-annual , August 30-September 1 in San Diego, will start after the workshop with a meet-and-greet reception for all workshop and conference attendees. The conference provides executives with in-depth analysis and discussion on the implications of the connected healthcare revolution and the resulting consumerization of healthcare. Keynotes for the event include HumanaVitality, Medtronic, Samsung, and Walmart.

include Independa, higi, ARM, Care Innovations, Healthways, Alarm.com, Honeywell, MEDL Mobile, MultiTech, New Fields Technologies, PokitDok, Z-Wave, ZigBee, the California Health Care Foundation, Bright.md, and Home8.

is open, and media are invited to secure press passes. For more information visit, . Follow the conference on Twitter at @CONN_Health_Smt and #CONNHealth16. All workshop registrants will receive access to the workshop presentations.

To schedule a meeting with an analyst or speaker, contact Holly Sprague at , 720.987.6614.

Connected Health Summit: Engaging Consumers analyzes the role of innovative connected health solutions in driving changes in consumer behaviors as well as healthcare systems, insurers, and hospital networks. The event focuses on four areas of consumer health, which require active consumer participation to be successful: remote health monitoring for accountable care, consumer-centric wellness and fitness solutions, independent living technologies and services, and innovative convenience care models.

The event will take place August 30 – September 1, 2016, at the Omni Hotel in San Diego, CA. Parks Associates is accepting submissions for speakers for the event.

For more information on Parks Associates research or Connected Health Summit, visit . To schedule an interview or to request specific research data, please contact Holly Sprague at .

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Holly Sprague
Parks Associates
720.987.6614





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