BRUSSELS, BELGIUM — (Marketwired) — 06/23/17 — Selligent, a provider of relationship marketing solutions based on consumer insights, today announced the winners of its annual European Selligent Awards. The awards celebrate Selligent-powered client campaigns, which embody a consumer-first strategy and generate proven results. The winners were announced at an outdoor gala awards ceremony at Malta–s historic Saluting Battery as part of Selligent–s European client and partner event, the Consumer-First Summit Europe (June 19 – 21).
Judged across thirteen categories by an independent jury, Selligent received a record number of awards submissions this year, with entries from retail, travel, finance, entertainment, publishing and education reflecting the widespread use of Selligent–s platform across industries.
The winner of the Jury Campaign of the Year, publisher Mediahuis showcased its innovative approach to targeting young readers by launching a multi-stage contest that included offline and online events, a social media push, and viral incentives gaining them a large new audience. E-commerce company Coolblue, the Consumer-First Marketing winner, drove increased customer satisfaction by tailoring a series of product usage emails based on purchased history. Polish digital retail aggregator Empik, the winner of the Loyalty award, used complex data algorithms to transform years of transactional history and online behavior into highly personalized product recommendations and personalized offers.
PUBLIC AWARD
NS International
CAMPAIGN OF THE YEAR
Mediahuis
OTHER JURY AWARDS
Marketing Innovation Mediahuis
Profile Building NS International
Outstanding Segmentation Odeon
Branding Odeon/Yourzine
Acquisition Keytrade Bank
Omnichannel Cinesa
Loyalty Empik
Automation/Efficiency Vakantie Veilingen (Emesa)
Consumer-First Marketing Coolblue
Mobile Infinitas Learning
Site Massaboutique
to view the award-winning case studies.
“I am pleased to see so many high-quality entries for the Selligent Awards,” said André Lejeune, CEO and co-founder of Selligent. “The scope and ingenuity of the campaigns entered — both on the creative and data side — is truly inspiring and shows that our clients and partners are embracing the potential of our Engagement Sphere platform to create and execute highly personalized campaigns.”
About Selligent
Selligent–s omnichannel marketing platform empowers marketers to engage with consumers using relevant insights. Our technology was built to support our Consumer-First Marketing philosophy, which makes consumer needs the trigger for all brand actions. With Selligent, B2C brands can bridge the gap between big data and real-time campaign execution, creating valuable interactions across channels that become more relevant over time.
Built around a universal consumer profile that paints a complete picture of each consumer by incorporating all of her brand interactions, Selligent–s natively integrated platform meets the needs of relationship marketers better than any solution on the market. Today–s entitled consumers expect relevant and valued messages in the moments that matter, and Selligent–s solutions make that possible.
More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent–s proven platform, including InterContinental Hotels Group and ING. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent serves over 30 countries with local, personalized service.
Learn more at and connect with the team at , , and our .
Contact
Emily Riley
WIT Strategy
(914) 330-1128
eriley[at]witstrategy.com
You must be logged in to post a comment Login