Home » Internet, Picture Gallery » Sony and Samsung Put Pressure on Huawei–s Growth in Europe

Sony and Samsung Put Pressure on Huawei–s Growth in Europe




LONDON, UNITED KINGDOM — (Marketwired) — 09/13/17 — The latest smartphone OS data from Kantar Worldpanel ComTech reveals that in the three months ending July 2017, iOS performance was strong in the USA, China, and Japan. iOS market share in the EU5 was flat, held back by a resurgent Samsung in Great Britain. Android gained 2.8 percentage points across EU5 with Sony and Huawei the top performers. Europe–s big five markets include Great Britain, Germany, France, Italy, and Spain.

Sony began making a turnaround in its European smartphone business, reverting back to its previous strength in the mid-price tier with strong sales in Great Britain and Germany. Sony–s EU5 sales share in the three months ending July 2017 climbed to 4.8%, up from 3.4% a year earlier.

“Sony made a conscious strategy change in 2015 to shift its focus from the middle tier towards the premium market in search of greater profitability,” said Dominic Sunnebo, Global Business Unit Director for Kantar Worldpanel ComTech. “However, under-spec–d, wrongly-positioned Sony handsets were poorly received by consumers. The company–s recent move back into the mid range — a segment it is able to serve well — has produced significant success, especially with models like the Sony Xperia XA.”

The renewed focus by Sony and Samsung on their successful entry-level models put more pressure on Huawei in Europe, as its share fell in Spain and Great Britain. However, gains in Germany and Italy helped Huawei–s EU5 share grow to 14.6% in the three months ending July, up from 12.4% one year earlier.

In the USA, Samsung remained in the top spot during the three months ending in July with a 36.2% share, with Apple close behind at 34.1%. The growth rates of the two brands are almost exactly matched at 2.5% for Samsung and 2.6% for Apple. The iPhone 7 was the top-selling handset during the period at 12.6% of sales, while the newer Samsung Galaxy S8 stood at 8.8%.

“Apple–s US growth is very impressive, given that an all-new iPhone is expected to be announced on September 12, and should become available for purchase later in the month,” Sunnebo added.

Apple saw something of a rebound in Urban China in the July data period, with share +5.1%pts to 19.3%. The large screen iPhone 7 Plus was the top selling device in Urban China in the month of July, the first time the Plus version has outsold the smaller screen iPhone 7.

Kantar Worldpanel ComTech–s smartphone OS market share data provides the media and businesses with access to the most up-to-date sales and market share figures for the major smartphone operating systems.

This information is based on research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous consumer research mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behavior — including phone purchases, bills/airtime, source of purchase, and usage. It also delivers additional data to promote an understanding of the drivers of share changes, and consumer insight market dynamics. All consumer data in this release excludes enterprise sales.

Kantar Worldpanel is the global expert in shoppers– behaviour.

Through continuous monitoring, advanced analytics, and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts, and government organisations globally.

With over 60 years– experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications, and entertainment, among many others.

For further information, please visit us at .

Kantar is one of the world–s leading data, insight, and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP, and its services are used by over half of the Fortune Top 500 companies.

For further information, please visit us at
: : :

David Wright
MediaBridge Public Relations®
+1-408-363-2843





Posted by on 13. September 2017. Filed under Internet, Picture Gallery. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply

Archive

© 2017 So-Co-IT. All Rights Reserved. Log in - Copyright by LayerMedia


Blogverzeichnis - Blog Verzeichnis bloggerei.de Blog Top Liste - by TopBlogs.de Bloggeramt.de blogoscoop