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Sky Brasil Selects Oracle Communications Solutions to Support Its Rapidly Growing Business

SAN FRANCISCO, CA — (Marketwire) — 10/04/11 — ORACLE OPENWORLD — Oracle (NASDAQ: ORCL)

, one of the largest digital-to-home (DTH) pay-TV operators in Latin America, has selected to help it provide more sophisticated and differentiated services to its rapidly growing subscriber base.

A subsidiary of DIRECTV, Sky Brasil offers the largest selection of high-definition content in Brazil.

The company-s legacy IT system presented technical limitations that prevented Sky Brasil from handling its growing influx of subscribers. In addition, Sky Brasil required a solution with a dynamic product catalogue to provide its customers more complex services.

Sky Brasil will implement Oracle Communications Billing and Revenue Management as a scalable, flexible and convergent platform to support immediate introduction of new offers that can be consolidated on a single bill. The application will enable Sky Brasil to rapidly design, deliver and monetize creative service offers/bundles and deliver a wide range of services based on customer or market driven conditions.

The flexible, integrated Oracle solution will also enable Sky Brasil to:

Converge customers- services on one monthly bill

Improve operational efficiency

Reduce cost and implementation time by leveraging , a rich portfolio of pre-built, extensible, SOA-based integration accelerators

Complementary applications selected by Sky Brasil include , to enable rapid introduction of new services, and to efficiently integrate product selection and configuration to accelerate service delivery to customers.

In addition, Sky Brasil will use to extend the Oracle solution to integrate with some of its existing systems.

Sky Brasil recently began this multi-product implementation.

“With a goal of expanding our subscriber base and providing unprecedented new services to our customers, we need a solution that can effectively fulfill our business demands. We chose Oracle due to its superior technology, industry expertise, strong client base and local presence. Oracle is the leader in next-generation billing and multi-play services, and its solutions will form the framework we need to enhance the Brazilian entertainment and communications experience,” said Roger Haick, chief information officer, Sky Brasil.

“Sky Brasil is transforming television service in Brazil with the highest quality TV experience. We are honored to play a role in enabling Sky Brasil to increase its subscriber base and offer its customers converged billing, while reducing operational costs,” said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.

Oracle OpenWorld San Francisco, the information technology event dedicated to helping businesses optimize existing systems and understand upcoming technology breakthroughs, draws more than 45,000 attendees from 117 countries. Oracle OpenWorld 2011 offers more than 2000 educational sessions, 400 product demos, exhibitions from 475 partners showcasing applications, middleware, database, server and storage systems, industries, management and infrastructure — all engineered for innovation. Oracle OpenWorld 2011 is being held October 2-6 at The Moscone Center in San Francisco. For more information please visit . Watch Oracle OpenWorld live on YouTube for keynotes, sessions and more at .

Only Oracle-s software and systems span the communications industry technology landscape — from carrier-grade servers, storage and IT infrastructure, to mission-critical business and operational support systems and service delivery platforms; from business intelligence applications and retail point-of-sale solutions to the Java platform running on more than two billion mobile and handheld devices. Oracle helps 100 of the world-s top 100 service providers innovate and exploit new business models, build strong, profitable customer relationships, and streamline operations. For more information, visit .

Oracle (NASDAQ: ORCL) is the world-s most complete, open, and integrated business software and hardware systems company. For more information about Oracle, please visit our Website at .

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Katie Barron
Oracle
+1.202.904.1138

Janice Hazen
O-Keeffe & Company
+1.443.759.8151

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