LAS VEGAS, NV — (Marketwire) — 03/06/12 — Aristocrat today announced its third U.S. virtual casino development, linking with MTR Gaming Group, Inc. (NASDAQ: MNTG) to create a play-for-fun online casino solution for its Scioto Downs Casino & Racetrack in Columbus, Ohio, with its first-in-the-industry nLive technology.
Aristocrat recently announced it would supply MTR Gaming Group with its Oasis 360 casino management system for Scioto Downs Casino & Racetrack.
Along with MTR Gaming Group, Aristocrat has previously built play-for-fun casino solutions with Maryland Live! Casino in Hanover, Maryland and Island Resort & Casino in Harris, Michigan.
The Scioto Downs Casino & Racetrack online play-for-fun casino will also be linked to the actual casino via Aristocrat-s exclusive nLiveLink technology, which connects the casino via the Oasis 360 system.
“After conducting extensive research of all of the available options, we chose Aristocrat-s nLive technology because its open architecture will easily replicate our brick-and-mortar facility,” said Jeff Dahl, President and Chief Executive Officer of MTR Gaming Group. “A robust online presence is critical for the company-s long-term business strategy.”
“Aristocrat-s solution has very strong content, such as skill-based games, table games and poker, and the platform is designed to extend our individual brand,” added Mr. Dahl. “The entire package made the choice very simple.”
Aristocrat Vice President of System Sales and Marketing Kelly Shaw said extensive data analysis shows play-for-fun casinos prepare operators for play-for-money sites.
“Data shows that operators who launch a free-play site establish new customer relationships in a new online demographic, which can be translated to a new revenue stream when online gaming is legalized,” Ms. Shaw said. “MTR Gaming Group is investing in our solution with this vision in mind.”
“Other suppliers are creating online solutions to compete with operators, but Aristocrat-s innovative nLive is a simple, turnkey solution that empowers operators to take their brand to players online,” Ms. Shaw added. “Simply, nLive helps properties extend their bricks and mortar experience and the open architecture of the platform enables the operator to replicate the best games experience for their players.”
nLive-s play-for-fun casino offers players an incredible range of games including some of Aristocrat-s favorite games like 5 Dragons, 50 Lions, Big Red, Imperial House, Miss Kitty, More Chilli, Queen of the Nile and Sun and Moon; table games like card keno, hi lo solitaire, jacks or better, pro blackjack and roulette; and skill-based games including backgammon, dominoes, poker, poker dice, solitaire and tournament blackjack.
nLiveLink links a casino-s online casino to its land-based operation via Aristocrat-s Oasis 360 system, the most widely installed system in North America, currently monitoring devices at more than 280 casinos. It is one of the gaming industry-s most sophisticated systems, and includes robust, proprietary features that can be tailored to each property-s individual needs.
Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company-s website at .
Paul Speirs
Steinbeck Communications
P (702) 413-4278
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T @steinbeckcomm
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