CALGARY, ALBERTA — (Marketwire) — 03/12/12 — Poynt Corporation (TSX VENTURE: PYN) (OTCQX: PNYTF) (“Poynt Corp.” or the “Company”) today announced the Company has integrated restaurant reservation services LaFourchette and ElTenedor into the restaurant section of the Poynt mobile local search and advertising platform, (“Poynt” or the “Platform”). The new service provides the ability for users in France and Spain to see ratings, read reviews and book restaurant reservations. Poynt users will also benefit from offers of up 50% discount in some establishments.
Poynt is a timesaving GPS-enabled mobile local search platform that connects consumers with local businesses, restaurants, people and movies at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, click-to-call businesses, get directions and browse listing websites. LaFourchette and ElTenedor integration now allows Poynt users to read reviews and book dining reservations, then get directions from their location to the restaurant and add their reservation to their mobile phone calendar.
LaFourchette provides restaurant bookings at over 6000 restaurants in France while ElTenedor offers over 4500 different restaurant booking options. To date, over 6 million collective reservations have been made through these booking services. Both LaFourchette and ElTenedor will also offer restaurant promotions to Poynt users in these geographies.
“The ability to book a reservation directly in Poynt has been extremely popular in North America and the United Kingdom, we are happy to be able to expand this service to our French and Spanish users,” said Andrew Osis, CEO, Poynt Corp. “Popular features such as table booking not only make our users- lives more streamlined, they help drive revenue as they result in high user retention rates.”
“With the huge uptake of smartphones, mobile is becoming an increasingly important part of our business as more people are choosing and booking restaurants on the move,” comments Cedric Portella, Partnership Director of LaFourchette. “Poynt is a successful mobile app, with a growing user base in France and Spain, hence we look forward to providing Poynt users our comprehensive restaurant content and booking functionality in those countries.”
Poynt is available as a free download for users in France, Spain, Canada, the United States, the United Kingdom, Germany, Italy, Australia and India on Android, iPhone, Windows Phone, BlackBerry® smartphones and BlackBerry Playbook tablet, and Nokia devices from the respective App Stores. Poynt is also available via mobile browser as a free download at m.poynt.com.
About the Poynt Platform
Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations or find and interact with local coupons and offers.
Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the platform. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.
About Poynt Corporation
Poynt Corp. (about.poynt.com) (OTCQX: PNYTF) (TSX VENTURE: PYN) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, Poynt (), enhances a user-s ability to connect with the people, businesses and events most important to them. Poynt is available on Android, iPhone, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook Tablets in Canada, the United States, Europe, India and Australia. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform in January 2011. Whether through the Poynt Local Search Platform or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN and in the United States on the OTCQX under the symbol PNYTF.
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Contacts:
Poynt Corporation
Andrew Osis
CEO
403-313-3719
CC-Group Communications Ltd., for Poynt Corporation
Nicole Littlewood
European Media Communications Contact
+44 118 920 7650
CC-Group Communications Ltd., for Poynt Corporation
Howard Jones
European Media Communications Contact
+44 118 920 7650
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