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Tealium Launches Digital Velocity Europe to Help Marketers Better Leverage Tag Management

LONDON — (Marketwire) — 03/26/13 — Tealium, the leader in enterprise , today announced the launch of , a one-day conference designed to help customers and strategic partners in EMEA increase their digital marketing effectiveness through the use of enterprise tag management.

, scheduled for June 20th at The Hatton in central London, provides a full day of customer success stories, product feedback sessions, digital marketing experts, valuable networking, and hands-on training. CEO and co-founder will deliver the morning keynote on the latest digital marketing trends, including the role of tag management in improving online marketing agility and results. Current customer speakers include , and other major brands.

The afternoon session will be dedicated to comprehensive, hands-on training via (TMU), the industry-s first formalised tag management training programme. Sessions will cover everything from tag management fundamentals to advanced training, including web analytics implementations, e-commerce deployments, data validation and testing, and more.

“Tag management is a significant development in digital marketing and plays an important part not only in achieving efficiency, but also in understanding and optimising the customer journey,” Friedlein said. “Increasing digital marketing velocity needs to be a key focus for marketers in 2013 and I look forward to discussing this at Tealium-s event.”

“Digital Velocity Europe will give me the opportunity to learn and network with like-minded marketers and swap advice on successful implementations,” said Stefan Sommer, Head of Business Intelligence for T-Systems, a division of Deutsche Telekom. “Tag management is now key to analytics strategy, and I am looking forward to hearing how its role in digital marketing will evolve.”

Digital Velocity Europe follows the hugely successful debut of in the U.S., the industry-s largest tag management user conference. The event drew more than 200 people to the Hard Rock Hotel in downtown San Diego in January 2013. That event featured customer speakers from US Airways, Sony Online Entertainment, Nokia, Lincoln Financial Group and many more. To learn more and register for Digital Velocity Europe, head to .

Tealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium-s cloud-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, Lenovo, A+E Networks, Mattel, Fox Networks Group, Urban Outfitters, Perry Ellis, Nokia, NHL, Sony Online Entertainment, and many more. For more information, please visit .

Media Contact:
Richard Wright
Senior Marketing Manager
+44 (0) 7825 689187

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