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MediaPass(TM) and Mather Economics Partner to Optimize Paywall and Subscription Solutions

LOS ANGELES, CA — (Marketwired) — 04/03/13 — MediaPass, an online paywall solution designed to generate subscription-based revenues for digital content, today announced that it is joining with Mather Economics to help deliver deeper insights into subscribers. MediaPass will immediately begin using Mather-s highly customized and quantified strategies to deliver even greater value to the diverse collection of media companies utilizing its services.

“Nobody on the planet is as effective at helping newspapers extract value from data than Mather. We want to bring that value to the full range of publishers utilizing our product,” said MediaPass CEO Malcolm CasSelle. “We are going to leverage Mather-s significant value-add by baking their price, meter and strategy optimization directly into our product.”

As part of its management consultancy, Mather has been developing pricing strategies for a variety of publications for over a decade. Using applied economics and results from a real-time sampling of its Fortune 500 client base — including newspapers and publishers like The New York Times, USA Today, McClatchy, Tribune, Hearst, Dow Jones, the L.A. Times and OC Register — Mather has been collecting data that helps publications better predict, implement and monitor pricing to streamline efficiency and profitability in advertising, subscriptions and online audience growth.

“MediaPass-s sophisticated digital subscription and paywall solutions are right in line with the work we-re doing,” said Mather Economics President Matt Lindsay. “We expect that this partnership will give us both greater insight into the online consumer and generate even better metrics about how that consumer is interacting with paid digital content.” In turn, we expect we can also be helpful to MediaPass in isolating and targeting the most effective monetization strategies for its current and future client roster.”

The MediaPass platform offers the kind of digital monetization options to its publishing partners — e.g., metered paywalls and subscriptions — that Mather has been studying since the inception of these models. MediaPass offers a straightforward way for a variety of online publishers to generate paid views to site content. MediaPass also offers a CPM and an upfront guarantee to many publishers who instantly make five to 20 times more than they were before using the service.

For more details on how MediaPass is helping move online publishers to a more profitable future, please visit .

Mather Economics is an economic consultancy based in Atlanta. Mather Economics was founded in 2002, and works with clients to improve business performance through applied economic analysis. Mather Economics advises business clients in the areas of profit optimization, pricing strategy, predictive modeling and customer analytics. The company works with more than 300 clients on a recurring basis to assist them with applied analytics and performance reporting, and we have over $2 billion in revenue under management. For further information, please visit .

MediaPass is the leading, easy-to-use paywall solution for online content. In only a matter of seconds, digital and web publishers can monetize their online material — articles, videos, podcast, and more — with zero upfront cost and minimal effort. Developed by experts in online monetization models, MediaPass helps web publishers push past the revenue limits of advertising into a more profitable future. For more information, please visit .

Vince Bitong

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