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LevelEleven Completes $1.5 Million Seed Financing Round With $500K in New Funding

DETROIT, MI — (Marketwired) — 04/11/13 — Detroit-based , a new company focused on enterprise gamification and CRM solutions, today completed its $1.5 million seed financing with an additional $500,000. The seed round was led by with additional funding from private equity investor , , and . The company, located in downtown Detroit-s M@dison Building in the heart of the city-s fast-growing high-tech hub, in October 2012.

The new financing will be used to help further accelerate product development and invest in sales and marketing, as momentum for LevelEleven continues to increase. Current clients include Comcast, Dyn, Concur, Delta Airlines, OpenTable and Kelly Services, among many others.

“Over the past quarter we-ve made huge strides in establishing our brand, further developing our software and acquiring new customers, so the timing was perfect to secure additional funding,” says Bob Marsh, LevelEleven CEO. “Having the support of such prominent investors is a real validation of the work we-re doing to help motivate employee behavior in the enterprise sales and CRM space.”

LevelEleven-s initial seed funding was raised by Detroit Venture Partners, the venture capital firm known for investing in seed and early-stage technology companies committed to playing a part of the revitalization of downtown Detroit.

“LevelEleven has experienced significant success since its launch last year and I believe the company is in a great position to capitalize on the growth of the enterprise gamification industry,” said Rick Inatome, who currently serves as the CEO of , a national consortium of independent law schools. Rick is also a well-known computer industry pioneer who co-founded two multi-billion dollar companies, including Computer City and Inacomp Computer Centers. “I share Bob-s philosophy that meaningful gamification is the key to motivating employees and believe that LevelEleven has tapped into an unmet market need that gives the company tremendous growth potential in the future.”

LevelEleven now has nine team members, and has almost tripled its customer base from 25 to more than 70 clients within the past six months. For more information, visit .

LevelEleven develops enterprise gamification and CRM solutions to help managers get their sales and service teams focused on the right things by tapping into their competitive nature. LevelEleven-s lead product is an easy-to-use app for that creates high-impact competitions around any data point that can be tracked within a company-s CRM system. Clients including Comcast, Concur, Kelly Services, and Good Technology are experiencing immediate and long-lasting results in securing more client meetings, taking new products to market, improving Salesforce adoption, and closing more business. Originally developed by digital engagement leader ePrize and debuted at Dreamforce 2011, LevelEleven launched as its own company in October 2012, and is ranked as the #1 most popular gamification offering in the Salesforce AppExchange. LevelEleven is based in Detroit, Michigan, and part of the Detroit Venture Partners portfolio of companies.

Detroit Venture Partners () is a venture capital firm that invests in seed and early-stage technology companies with a strong emphasis on Detroit-based startups. In addition to capital, the company provides hands-on coaching, mentorship, support, and resources to help drive growth and success. The firm was founded in 2010 by Josh Linkner, Dan Gilbert and Brian Hermelin. By backing the next generation of Detroit entrepreneurs, DVP aims to create jobs, urban density, and hope. For more on Detroit Venture Partners, visit .

Media Contact:
LaunchSquad for LevelEleven
Courtnee Coburn


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