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Bunchball Marketing Chief Caroline Japic to Explain How Gamification Can Help Content Companies Monetize Their Digital Assets at DAM New York Conference

REDWOOD CITY, CA — (Marketwired) — 04/30/13 — Broadcast networks, studios, ad agencies and enterprises everywhere are puzzling over how to monetize their digital assets and cultivate loyal brand advocates — and they-ll find some intriguing answers in a lively and surprising presentation Friday at .

Caroline Japic, senior vice president, marketing for , the pioneer and market leader in gamification, will address the conference on Friday in a session that shows how major networks and consumer brands are using the same dynamics that drive people to play games in ways that nurture loyal, lasting relationships with customers, increase consumption of valuable media, and encourage incremental purchases and subscriptions.

In “,” Japic will describe how companies around the world have used proven gamification techniques to attract and keep customers, encourage employees to work smarter and collaborate better, and motivate social communities to share and participate more. In her presentation, Japic will outline real-world case studies that demonstrate how applying game mechanics across digital assets, along with offering tangible rewards in exchange for regular participation, increases user engagement and encourages customers to help tell a company-s story. She will also explore successes (and failures) of various programs and will outline the steps each brand should take when looking to implement game mechanics.

“Driving one-time users to your website isn-t enough to obtain maximum value from your digital assets,” said Japic. “At DAM NY, we-ll explore in detail how gamification offers a proven way to motivate users and encourage behaviors that build brand value, encourage people to consume and share specific assets, and turn customers into advocates.”

In organizations of all sizes, gamification is rapidly becoming a preferred avenue for improving business performance and engaging customers, employees and partners. Bing Gordon of Kleiner Perkins predicted last year that gamification would see explosive growth within five years. Additionally, Gartner predicted that by 2015, 40 percent of Fortune 1000 companies would use gamification as the primary mechanism to transform business operations.

Event details:

DAM (Digital Asset Management) NY:

Caroline Japic, Senior Vice President, Marketing, Bunchball

Friday, May 3 at 10:10 a.m. EDT

, 1335 Avenue of the Americas, New York, NY 10019

Register for DAM NY 2013

Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball-s comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball-s world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball-s investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit , our blog at , or follow .

Briana Marshall
Bateman Group
(415) 697-2555

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