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UMeWorld Launches Newly Redesigned UMeLook Website in China

HONG KONG — (Marketwired) — 05/22/13 — UMeWorld Limited (PINKSHEETS: UMEWF) announces the launch of a newly redesigned UMeLook.com which focuses on navigation and visuals that are intended to make the website more appealing and addictive to the web “surfer.”

China has a population of 550 million “webizens,” many of whom are glued to tablets or smartphones as they make their daily commute; mobile Web users last year totaled 420 million, an increase of nearly 18% from the previous year. However, the competition for “eyeballs” is fierce. Unlike many local online video companies who focus on local TV series and movies, UMeLook is uniquely positioned to provide foreign UGC video content of 3 to 8 minutes duration. UMeLook is targeting Chinese viewers between the ages of 18 and 45 years old who are interested in foreign information, products and brands.

“The new updates to UMeLook.com are just the beginning,” Michael Lee, President & CEO of UMeWorld Limited. “We will continue to optimize the user experience as we receive their feedback; more importantly, the stage is set for our next major milestone, transforming UMeLook.com into a global e-commerce platform and assisting small and medium brands worldwide, to expand into the Chinese market.”

UMeWorld-s mission is to facilitate the interaction between people — “You” and “Me,” through its digital platform. Currently, UMeWorld operates UMeLook (), an online video platform focused on bringing foreign video content to China. UMeLook is deployed through a sophisticated CDN (Content Delivery Network) with broad coverage throughout mainland China, Hong Kong & Taiwan. UMeLook plans to be a source of foreign video content for the Chinese viewer across any Internet-enabled device in China. UMeWorld intends to focus its future operations on digital media and the digital education market.

Statements in this press release that relate to the Company-s expectations with regard to the future impact on the Company-s results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as “expects,” “intends,” “plans,” “may,” “could,” “should,” “anticipates,” “likely,” “believes” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. We assume no obligation to publicly update or revise any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release, even if new information becomes available in the future. For a more detailed description of the risk and uncertainties affecting the Company, reference is made to the Company-s reports filed from time to time with the Securities and Exchange Commission.

UMeWorld Limited
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