PLEASANTON, CA — (Marketwired) — 05/23/13 — Callidus Software Inc. (NASDAQ: CALD), a leading provider of sales and marketing effectiveness software, today announced that CDW, a leading provider of technology products and services to business, government, education and healthcare, and a valued CallidusCloud sales enablement customer, received a prestigious SiriusDecisions Return On Integration (ROI) Award.
CDW received the award for designing and executing a well-defined, process-based sales enablement initiative that improved sales productivity and the customer experience. “We are pleased to be recognized by SiriusDecisions,” said Joe Levin, head of sales enablement and site experience, CDW. “Our primary goal was to bring useful information together in a way that would help our sales team more effectively engage with our customers and successfully frame CDW-s value. CallidusCloud helped us turn our vision into reality.”
“Congratulations to the CDW team on receiving this award that recognizes the pioneering work they are doing in the sales enablement space,” said Giles House, Senior Vice President and Chief Marketing Officer, CallidusCloud. “Sales enablement is a critical component of an optimized lead to money process. It ensures sales has the information and tools they need at their fingertips resulting in a significant increase in revenue and sales capacity.”
provides a social platform to enable all sales channels to make collaborating simple and to improve communicating with customers. Sales no longer needs to waste time hunting down the right document, or looking for competitive information; it-s all in one place providing a single source of truth. Meanwhile, marketing concurrently gains insight to know what materials are being used in winning sales cycles.
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Callidus Software Inc. (NASDAQ: CALD), doing business as CallidusCloud®, is a leading provider of cloud software. CallidusCloud enables organizations to accelerate and maximize their lead to money process with sales and marketing effectiveness cloud software. CallidusCloud maximizes and accelerates sales and marketing processes for over 1900 leading organizations. Small, medium and large enterprises across multiple industries and geographies rely on CallidusCloud for better marketing, and smarter selling.
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Giles House
CallidusCloud
925-251-2200
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