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ASC to Exhibit VoIP Recording and Quality Management Solutions at UC Expo 2011 in London

EVOip and INSPIRATIONpro Enable Integrated Analysis of Customer Interactions

Hoesbach/Germany, February 17, 2011 – ASC (www.asctelecom.com), a leading global
provider of innovative solutions to record, analyze and evaluate communications, today
announced it will demonstrate its VoIP recording solution, EVOip, and quality
management solution, INSPIRATIONpro, at the Unified Communications Expo 2011 on
March 8-9, at the Olympia Exhibition Centre, London.

Widely considered as the UK’s leading business communications event, with more than
4,000 visitors in 2010, this year’s exhibition is divided into six technology tracks: voice,
cloud, mobile, visual, collaboration and customer. ASC will focus on its quality, process
and campaign management capabilities, with particular reference to its speech analytics
application to customer interactions.

Mike Murley, Sales Director for ASC UK, said, “Whilst providing answers to fundamental
questions about agent training and the success of marketing campaigns, our solutions
also support enterprise issues concerning operational processes and how to improve
business efficiency. In so doing, we help our clients further improve customer service and
achieve competitive outcomes.”

ASC’s speech analytics application uses keyword spotting to help categorize calls for high-
volume contact centres, with an otherwise unmanageable number of conversations. Other
features of speech analytics such as emotion detection help to detect problem calls,
which identify customer needs and improve agent training.
EVOip captures telephone calls from the network and enables storage, playback and
archiving of the entire interaction. The software offers the strictest adherence to security
requirements, meeting the payment card industry’s PCI DSS standards.

INSPIRATIONpro helps call centre managers learn about their agents’ service level
through analysis and evaluation of recorded call data and screen activities. It facilitates
agent evaluations through the recording of coaching sessions and allows complex
searches of audio analytics.

ASC extends an invitation to any interested parties to visit its Exhibition Stand 304 at UC
Expo’11, to discuss projects which may require the use of its technologies.

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