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WhitePages Current Caller ID Sees Rapid Growth With 5 Billion Calls and Texts in First Year

SEATTLE, WA — (Marketwired) — 07/25/13 — , the leading provider of contact information for people and businesses in the U.S., today announced its popular , which identifies incoming calls and texts while streaming real time social networking updates for frequent contacts, has surpassed 5 billion calls and texts made by its users. In addition, a newly designed version of the app was released today, now displaying information when you make calls as well as receive them, including people and places that aren-t in your contacts and featuring customization options for the alert caller ID notification.

“WhitePages has identified over 3 billion numbers so far in 2013 to provide consumers with the best way to identify and control who is calling and texting them,” said Lori Roth, Director of Mobile Products, WhitePages. “Current Caller ID takes that experience to the next level by giving users a real-time snapshot of their contacts and how they communicate. We want to continue to enhance WhitePages Current to help users manage the vast amount of communication happening on their mobile phones.”

Current Caller ID combines social updates, call and text ID with infographics that provide insight into a user-s connections into one free app. New features released today include:

– Users now have the option to choose the size and content of the caller ID, including the contact-s name, location and photo, as well as their most recent social media status on Facebook, Twitter and LinkedIn, plus their weather, local time and details on their last communication

53 percent of texts and 44 percent of calls on the app are incoming according to WhitePages data on Current Caller ID user behavior

– Current Caller ID automatically identifies a dialed number and displays the contact-s latest social status or their local news and weather while placing an outgoing call, to further inform the conversation

Over half (56 percent) of calls on the app are outgoing according to user data

– Easily Like or Unlike a Facebook post directly from the Current Caller ID app and it will appear on a friend-s Facebook news feed

Current Caller ID has seen substantial growth in just under a year, with more than 4 million downloads and over 5 billion calls and texts made by users. Since it launched in August of 2012, the app has been a top 25 app in the competitive communications category on Google Play and was a finalist in the social category of the 2013 Webby Awards.

Download the or, for more information on WhitePages mobile apps, please visit: .

WhitePages is the leading provider of contact information for people and businesses in the U.S. With over 50 million unique monthly users and powering over 2 billion searches per year across sites that include WhitePages.com and 411.com, WhitePages offers consumers one-click access to more than 200 million adults and also provides them with the ability to edit and control their own listings. The company-s suite of mobile products includes a top-50 mobile website and popular Android and iPhone apps with over 15 million active monthly mobile users.

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