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Topsy Upgrades Free Social Search and Analytics Tools to Include Sentiment Analysis for Any Term

SAN FRANCISCO, CA — (Marketwired) — 08/06/13 — Topsy, the premier social analytics platform for real-time discovery and marketing, today announced new features in its free product suite designed to offer users a more complete picture of the social conversation around any search term. Topsy-s free products now include sentiment analysis for any search term and a new dashboard interface that provides a quick snapshot of relevant social metrics such as exact tweet counts for any term, sentiment scores, and mentions over time.

Topsy is the first to offer free access to exact statistics for any query and a sentiment score for any search term, allowing users to instantly gauge public opinion about any topic. Topsy-s sentiment score is computed based on analysis of the full Twitter Firehose — which includes more than 450 million tweets every day — and is tailored to the informal and abbreviated language that is often found in tweets and social media in general. Topsy sentiment scores are also normalized for each term based on scores for all other terms used in Twitter.

“To fully understand the social conversation around a particular topic, it-s essential to take both quantitative and qualitative measures into account,” says Jamie de Guerre, SVP of product and marketing at Topsy. “With today-s updates, we-re offering a much deeper integration of search and analytics so our users can derive real insights from the data.”

In addition to the metrics and insights offered in Topsy-s free products, the company also offers Topsy Pro — a paid analytics platform that gives users full access to extended content, metrics, and insights, including enriched geo-inferencing data and complete relevance-ranked lists of influencers. For more information, visit about.topsy.com.

Topsy is the premier social analytics platform for real-time discovery and marketing. By giving customers the power to explore any question or topic using real-time public social data, Topsy helps to uncover unexpected insights and answer critical questions.

Many of the largest global brands, advertising agencies, media organizations, and technology companies use Topsy as their day-to-day social dashboard. Topsy gives them instant, meaningful insights into a wide variety of questions — everything from spotting emerging trends and surfacing real-time marketing opportunities to optimizing social presence during live events. And because Topsy-s index of social data extends back several years, organizations can also use it to analyze long-term trends and understand how conversations have changed over time.

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Rachel Kahn


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