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ProgrammableWeb Names New Editor in Chief of Popular API Community Resource

SAN FRANCISCO, CA — (Marketwired) — 08/07/13 — MuleSoft, provider of the world-s most widely used to connect the New Enterprise, today announced David Berlind has joined as editor in chief of , the popular online destination used by developers worldwide to help build Web, mobile and other connected applications through APIs. ProgrammableWeb has grown to become the leading independent voice on APIs, and Berlind will be heavily invested in executing on the vision of the company-s founding team to be the developer-centric de facto resource for everything APIs.

“I-m thrilled to join ProgrammableWeb, and look forward to connecting with the largest community of API developers and consumers on the Web. Having been a developer in the past, I-ve seen the profound ways enterprises have evolved through the use of APIs and I-m excited to be a part of the API momentum that the ProgrammableWeb developer community is driving,” said David Berlind, editor in chief of ProgrammableWeb. “As we enter this next phase of growth for ProgrammableWeb, I-m committed to providing forward thinking, independent editorial content that furthers knowledge about APIs in the developer community and beyond.”

A 20-year media industry veteran, Berlind is an award-winning, content and media innovator and was the chief content officer at UBM TechWeb where he presided over the editorial evolution of brands like InformationWeek, BYTE, Network Computing and the developer-focused Dr. Dobbs. Previously, Berlind was the editor-in-chief at Windows Sources, the editorial director at Computer Shopper, and executive editor at CNET. David was also founder of Mashup Camp, the first conference dedicated to the community of API providers and developers, which was eventually acquired by UBM TechWeb. A skilled public speaker and spokesperson, Berlind has made appearances at many industry conferences and on major media channels including NPR, CNN, the Charlie Rose Show, Fox News and CNBC.

The combined API directories of and ProgrammableWeb form the world-s largest and most complete repository of APIs. As a standalone business unit within MuleSoft, ProgrammableWeb continues to serve as the leading independent voice in the API community. David Berlind-s presence will continue to enhance the editorial content, furthering knowledge of the importance of APIs within the technology ecosystem.

“We believe APIs are the future of connectivity, and through ProgrammableWeb we are investing heavily in this industry transformation,” said Greg Schott, president and CEO of MuleSoft. “David-s years of experience and developer roots are the perfect combination for the continued success of this publication that has a strong and loyal developer following. He is a fantastic choice to lead ProgrammableWeb as an independent entity, providing developers with the authoritative resource for APIs.”

Berlind will be speaking at CED Tech Venture Conference, September 17-18, 2013 in Raleigh, NC and API Strategy and Practice Conference, October 23-25, 2013 in San Francisco, CA.

Follow him on Twitter at @dberlind for the latest in API news.

MuleSoft provides the most widely used to connect any application, data service or , across the cloud and on-premise continuum. As SaaS, mobile and Big Data converge, enterprises face a choice: become overwhelmed by the resulting explosion of endpoints or seize the opportunity to gain competitive advantage. Companies can no longer compete with just the assets, technology and talent within their four walls. In the era of the New Enterprise, companies must combine an explosion of applications, data, partners and customers into a single, high performing entity. Founded on the idea that connecting applications should not be hard, MuleSoft helps organizations harness the power of their applications through integration. Delivered as a packaged integration experience that eliminates costly point-to-point code, MuleSoft-s Anypoint Platform combines , CloudHub and with capabilities for API creation, publishing and management. Supporting billions of transactions per day, MuleSoft is used in production by global leaders in major industry verticals, including Walmart, MasterCard, Nokia, Nestlé and Honeywell, and powers integrations with leading SaaS vendors such as salesforce.com, NetSuite, Workday, Intuit and Box.

Learn more:
Read the blog: Blogs.MuleSoft.org
Follow us on Twitter: @MuleSoft

Bhava Communications for MuleSoft
Erica Knowlton


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