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Usablenet Included in Gartner-s 2013 Magic Quadrant Report for Mobile Application Development Platforms

NEW YORK, NY — (Marketwired) — 08/14/13 — , a global technology leader for customer engagement and mobile partner for many premier retail, travel, energy and corporate brands around the world, today announced it has been included in Gartner-s 2013 Magic Quadrant Report for Mobile Application Development Platforms. In this year-s Gartner Magic Quadrant Report for Mobile Application Development Platforms, selected vendors demonstrate significant market impact and a strong global presence.(1)

According to Gartner-s “Predicts 2013: Application Development” research, an unprecedented number of enterprises are now investing in mobile and multichannel applications. Gartner anticipates that “by 2015, mobile application development projects targeting smartphones and tablets will outnumber native PC projects by a ratio of 4:1.”(2) Furthermore, by 2016, Gartner predicts that 40 percent of mobile app development projects will use cloud back-end services.(3)

“Building context rich, next-generation mobile app and web experiences is at the core of our business. In the mobile centric world we live in, we-re constantly striving to better understand user needs and offer the most unique and personalized mobile experience possible, which we-re able to achieve through our strong and agile technology platform,” said Usablenet CMO Carin van Vuuren. “We believe there is no greater validation to our work than when an industry leader like Gartner recognizes our strengths and successes in the mobile space. We couldn-t be prouder to be included among such a prestigious list of technology providers.”

Usablenet is a global technology leader for mobile and multi-channel customer engagement. Usablenet-s powerful platform enables leading companies in all sectors to create compelling experiences for their customers across multiple channels, including mobile, tablet, social, and in-store kiosks. Usablenet customers include J. Crew, Aeropostale, M&S, ShopNBC, Delta, Dell, Mercedes-Benz and FedEx. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at or on Twitter @Usablenet.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner-s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1) Gartner “Magic Quadrant for Mobile Application Development Platforms”, by Ian Finley, et al. August 7 2013

(2) Gartner “Predicts 2013: Application Development,” by Ian Finley, et al. November 29 2012

(3) Gartner Press Release, “Gartner Says By 2016, 40 Percent of Mobile Application Development Projects Will Leverage Cloud Mobile Back-End Services”, April 20 2013.

Holly Jacobus
LaunchSquad for Usablenet


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