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REMINDER: RoundPegg Executive to Deliver Corporate Culture Alignment Best Practices at HR Florida State Conference

BOULDER, CO — (Marketwired) — 08/19/13 —

Dr. Natalie Baumgartner, co-founder and chief psychologist at , helping corporations measure, manage and monitor their unique cultures from the cloud

Will present “Replacing Culture Change with Culture Alignment: The Real Corporate Win” at the

Monday, August 19, 2013 – Wednesday, August 21, 2013

Dr. Baumgartner will present on Tuesday, August 20 from 2:15 p.m. – 3:15 p.m. EDT

14100 Bonnet Creek Resort Lane
Orlando, Fla.

Measuring culture change can predict how companies function, from employee retention to profitability. Yet, despite the significance of managing and monitoring corporate culture, nearly 70 percent of culture change initiatives used to enhance organization effectiveness ultimately fail. Rather than take the risk, organizations should consider a new approach to building and developing culture from the bottom up.

During “,” Dr. Natalie Baumgartner, co-founder and chief psychologist at RoundPegg, will demonstrate how leaders can work to align their workforce with the organization-s values and enhance the corporate culture. Drawing on recent research, Dr. Baumgartner will explore the importance and influence of employee cultural values, explaining how a clear understanding of core values will promote corporate culture and business success on both an individual and organizational level.

Working to redefine the culture management category, Dr. Baumgartner and RoundPegg have developed comprehensive cloud-based analytics and executive dashboards designed to increase organizational performance, engagement and productivity using a framework of culture measurement. Session attendees will gain practical insight with a fresh approach to organizational effectiveness, learn the most common causes behind failed culture change initiatives, and take away a behavioral toolbox that can be used to engage organizations around culture alignment.

The 2013 HR Florida Conference & Expo is the annual conference of the , attracting more than 1500 human resource professionals and vendors from throughout Florida and across the nation. The 2013 conference and expo has been approved for 16 general recertification credit hours through HRCI.
Registration and additional details can be accessed at: .

RoundPegg is the future of culture management and allows companies to manage culture from the cloud.

RoundPegg helps companies tackle the challenges of undertaking a , aligning sub-cultures or improving operational efficiencies. A culture platform featuring socially-centered web-apps make it possible to measure, manage and monitor your company-s unique culture by pulling the levers to hire, develop and in alignment with the desired culture.

Headquartered in Boulder, Colo., RoundPegg has earned the distinction of being named a Cool Vendor by Gartner and driven ROI through culture for every customer. For more information, please access

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