SAN FRANCISCO, CA — (Marketwired) — 09/17/13 — , the market-leading cloud-based translation management application, today announced integration capabilities with Marketo (NASDAQ: MKTO), provider of the for building and sustaining engaging customer relationships, to deliver unparalleled multilingual content management for all marketing assets. The Cloudwords integration is the first translation management integration available for Marketo customers and will enable users to significantly accelerate and simplify the process of localizing all types of marketing materials to increase global go-to-market timelines and reach multilingual audiences faster. The new Cloudwords integration for Marketo will initially be offered to a select number of companies prior to expanded rollout in early 2014.
According to leading industry analyst predictions, CMOs will spend more on IT than CIOs in the next five years, indicating an increased demand for technology-driven solutions to better manage digital marketing campaigns. To meet this demand, Cloudwords- integration with Marketo enables customers to integrate their marketing automation software with Cloudwords- cloud-based translation management application for streamlined multilingual content creation and delivery for global marketing campaigns.
“Marketers are increasingly being asked to make technology decisions that positively impact the bottom line, and are therefore turning to new cloud technologies to maximize the returns from their campaigns. But in order for their marketing content to be effective on a global scale and engage multilingual audiences, localization is absolutely a necessity. In fact, research shows it has two times the impact on profits for Fortune 500 companies,” said Scott Yancey, CEO & Co-founder of Cloudwords. “Leveraging the collective power of Cloudwords and Marketo, localization of marketing materials is easier and faster than ever. Together with Marketo, we deliver the Holy Grail for any marketing executive: faster time to revenue worldwide.”
“Many Marketo customers have a global prospect base and require localization of their marketing assets. With Cloudwords, customers will have access to a leading cloud-based translation management application that will help them easily manage multilingual global marketing campaigns,” said Robin Bordoli, VP Partner Ecosystems at Marketo.
Using Cloudwords, marketing departments can eliminate the time-consuming process of manually managing localization projects through archaic practices and tools, such as FTP sites, email and spreadsheets. Through Cloudwords- integration, content is moved automatically in and out of Marketo, and project collaboration and approval processes are streamlined, resulting in shorter time-to-completion for the localization of all marketing content. Additional benefits of Cloudwords integration with Marketo include:
Centralization of all multilingual content associated with marketing campaigns, regardless of content type, including email, html, video, audio, PDFs, landing pages, snippets, etc., or where content is created, stored or shared;
Elimination of localization bottlenecks results in reduced translation costs;
Hosted translation memory saves customers time and money by storing and sharing already-approved translations with all departments and vendors; and
Reporting and analytics capabilities enable marketers to align their content localization strategy with their global go-to-market strategy to maximize ROI.
Cloudwords CMO Heidi Lorenzen will discuss the importance of global customer engagement during Marketo-s , “The News Rules of Marketing,” on Thursday, September 19, at 9:00 am PT. For details and registration information, please visit .
To learn more about Cloudwords- integration with Marketo and to request a trial, please visit or .
Cloudwords revolutionizes the way global companies think about their multilingual content strategy and execution. Through an intuitive customer-centric interface and a secure cloud infrastructure, Cloudwords delivers an application for business users to accelerate their translation process, manage vendors, and leverage data. Created by veterans of the translation industry and high-tech leaders from Salesforce.com, the company is backed by Storm Ventures and Cloud visionaries such as Marc Benioff. For more information on Cloudwords, please visit or join the global conversation on Twitter .
Sara Korolevich
Point Communications Group
623.326.0881
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