BATON ROUGE, LA — (Marketwired) — 11/19/14 — Cellcontrol, the world–s technology leader in stopping distracted driving, is pleased to announce a partnership with TracPoint, the innovator of marketing programs for wireless retailers. To kick off the partnership, Cellcontrol is spearheading a national retail launch of its award-winning distracted driving technology, DriveID, which will be placed in retail locations across the country. Cellcontrol solutions ensure mobile devices are prevented from being a distraction in a moving vehicle by delaying email, text, and unauthorized phone and/or application use. 421,000 annual injuries are associated with distracted driving according to the latest U.S. government data. Through its partnership with TracPoint, Cellcontrol–s DriveID solution is currently debuting in independent wireless dealer and driving school retail locations in the states of Arkansas, Arizona, Florida, Massachusetts, Missouri, North Dakota, Ohio, and Oregon.
The national retail launch follows on the heels of the public debut of Cellcontrol–s second generation DriveID solution. In addition to DriveID–s award-winning core technology that prevents texting, emailing, and other inappropriate mobile-device use while driving, new functionality now supports driver-behavior monitoring and location-based services.
“Offering consumers the ability to purchase Cellcontrol solutions in a retail point-of-sale location of their choice is a critical step in making our exciting distraction-prevention solutions accessible to the public,” said David Coleman, Executive Vice President of Strategy and Market Development at Cellcontrol. “By eliminating the urge to inappropriately use mobile technology while driving, we can significantly reduce incidents attributed to driver distraction. Retailers interested in offering Cellcontrol in their stores are encouraged to contact either party.”
TracPoint has been providing loyalty and marketing programs to the wireless industry for over a decade and is an approved co-op vendor for both Verizon and Sprint. Their marketing solutions help wireless retailers leverage their customer base and local market area to increase sales.
“We are excited to partner with Cellcontrol to introduce this innovative product out to the wireless agent channel. This is a great opportunity for select retailers to differentiate themselves by providing a service in their stores that can help save lives, and deliver peace of mind to the parents of teen drivers,” said Brad MacArthur, President of TracPoint. “We see this as a very logical fit, and one that is sure to generate a lot of interest from the local families around the stores that carry Cellcontrol–s Drive ID.”
For a complete list of each state–s distracted driving laws, please visit the following site:
TracPoint is a leading provider of loyalty and marketing solutions in the wireless industry. Incorporated in 2003, TracPoint provides innovative programs that help businesses leverage their customer base and local market area to increase sales. In recent years, TracPoint has expanded their product offerings to include direct mail, mobile app development, email marketing, loyalty programs, in-store marketing materials, social media management, and more.
Established in 2009, Cellcontrol delivers the world–s leading technology to stop distracted driving for passenger and commercial vehicles. The company–s patented distracted driving prevention platform and flagship product, DriveProtect, eliminates talking, texting, and browsing on any mobile device while a vehicle is in motion. Cellcontrol–s mobile device policy enforcement technology has been recognized by the Consumer Reports, the Consumer Electronics Show and the National Traffic Safety Institute, and is used by families and Fortune 500 companies. For more information on the Baton Rouge, La.-based company, visit and follow .
Cellcontrol PR contact:
David Splivalo
Freestyle PR
703.798.2395
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