LOS ANGELES, CA — (Marketwired) — 12/16/14 — , a leading demand-side platform in advertising technology–s $5 billion real-time bidding industry, today announced that Paul Ross has joined the company as its Chief Financial Officer. Ross, a veteran CFO of private and publicly traded companies, will lead the finance and accounting function from the company–s headquarters in Ventura, California.
“Paul comes to us with a wealth of experience running teams at public and private companies in the technology and software industries, taking a lead role in capital raising, M&A, public offerings, as well as public company reporting,” says Jeff Green, CEO and founder of The Trade Desk. “Bringing on a high-caliber leader such as Paul gives us more optionality as we continue our incredible trajectory into 2015. We look forward to his contributions and are proud to add him to the best team in adtech.”
Ross has worked in accounting and finance for more than eighteen years, earning his CPA license while at PriceWaterhouseCoopers LLP in the 1990s. He joins The Trade Desk to oversee the global financial operations, which includes a return to Southern California where he had previously helmed financial operations at Camarillo-based ABB Product Group Solar, then known as PowerOne.
“I–ve devoted my career to positioning companies for growth in the right way, and I–m thrilled to join the leadership at The Trade Desk for the same reason,” Ross says. “We have a global footprint, have already experienced incredible growth, and are taking the next steps to expand our services to clients across the world. It–s a challenge and an opportunity I was thrilled to accept.”
Ross holds an undergraduate degree from the University of California at Los Angeles and earned his MBA at the University of Southern California. He lives in Ventura with his wife and four children.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.
Alexis Roberts
Blast PR for The Trade Desk
(805) 886-8511
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