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Caesars Entertainment Collaborates With WeChat and Ayla Networks to Showcase Hotel Rooms of the Future During *International CES 2015

LAS VEGAS, NV — (Marketwired) — 01/06/15 — and , provider of the industry–s first Agile Internet of Things (“IoT”) platform will leverage, , the leading social communication platform, to showcase a number of IoT-enabled suites at Caesars– latest resort on the Las Vegas Strip, during the International CES® from January 6 to January 9.

International CES attendees can register to schedule an exclusive tour and demo of these connected suites, talk to key executives from Caesars and Ayla, and experience the real power of the Internet of Things. Transportation will be provided to take registered visitors from the CES show floor to The LINQ Hotel.

“The LINQ Hotel adopts a revolutionary approach to fulfill the ever-evolving wants and needs of the Las Vegas consumer. At the pace at which mobile and wireless technologies are advancing, we believe that consumers are increasingly demanding for a connected and always-on hotel room experience. We–re thrilled to be able to collaborate with WeChat and Ayla at CES to give the world a glimpse of how we envision this experience to be,” said Tariq Shaukat, Caesars Entertainment–s Chief Marketing Officer.

To initiate the Hotel Room of the Future experience, visitors will first have to download the on their smart phones. Once they enter The LINQ Hotel connected suite, they will be prompted to scan a room-specific QR code by using the WeChat app, which will automatically direct them to follow the specific suite they are in on WeChat. Participants will then be able to control and interact with the room from their phones remotely via WeChat.

The connected ecosystem of devices in these hotel suites are all powered by Ayla Network–s Agile IoT cloud platform, including connected dimmable lights, blinds and curtains, thermostats, door locks, smart plugs, and more. Once attendees are connected to the suite on their phones, they will be able to manage and customize settings on WeChat of how they would like to interact with these devices, and through advanced rules and data manipulation capabilities, how the devices would interact with one another. For example, if a user selects the “sleep” scenario on WeChat, the room will automatically respond by dimming the lights, closing blinds and curtains, changing the room temperature, and locking the door, all according to the user–s pre-set personal preferences.

“Ayla is excited to unveil our collaboration with Caesars Entertainment and WeChat by powering IoT for The LINQ Hotel, which is really just a tip of the iceberg of unlocking the power of when IoT meets social media,” said Dave Friedman, CEO and co-founder of Ayla Networks. “The connected hotel suites at The LINQ Hotel will offer a glimpse into what the future holds for homes and the hospitality industry alike. We–re already seeing massive growth in IoT adoption around the world in all trades and verticals, and we–re expecting to see an even more dramatic increase in 2015.”

*WeChat, Caesars Entertainment, and Ayla Networks are not an official exhibitors or sponsors at the 2015 International CES® event in Las Vegas and is not affiliated with or endorsed by the International CES or the Consumer Electronics Association.

Caesars Entertainment Corporation (CEC) is the world–s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. CEC is mainly comprised of the following three entities: the majority owned operating subsidiary Caesars Entertainment Operating Company, wholly owned Caesars Entertainment Resort Properties and Caesars Growth Properties, in which we hold a variable economic interest. Since its beginning in Reno, Nevada, 75 years ago, CEC has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 50 casinos in 13 U.S. states and five countries. The Company–s resorts operate primarily under the Caesars®, Harrah–s® and Horseshoe® brand names. CEC–s portfolio also includes the London Clubs International family of casinos. CEC is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The Company is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit .

Ayla Networks provides the industry–s first Agile IoT Platform, accelerating development, support, and ongoing enhancements of connected products for the Internet of Things. Ayla–s software fabric runs across devices, cloud, and apps to create secure connectivity, data analytics, and feature-rich customer experiences. Offered as a cloud platform-as-a-service (PaaS), Ayla–s flexibility and modularity enables rapid changes to practically any type of device, cloud, and app environment. Ayla–s investors include Cisco, the International Finance Corporation, SAIF Partners, Crosslink Capital, Voyager Capital, Linear Venture, and SJF Ventures. For more, please contacts us at .

WeChat envisions and innovates new ways for people to connect, communicate and share. A mobile social communication app designed for smartphone users, WeChat is the world–s fastest growing social app with hundreds of millions of users internationally. WeChat empowers users in fun and dynamic ways, by bringing together messaging, social communication and games in one seamless, interactive experience, with comprehensive privacy and security settings that can be tailored as needed. WeChat is available free for download on Android, BlackBerry, iOS, Symbian and Windows operating system.

Learn more about WeChat and download the app at:
Dive into the world of WeChat through Chatterbox, WeChat–s blog:
Watch cool videos on WeChat–s official YouTube channel:

Christina Karas

216.470.3848

Sharon Chan

+1-415-820-4171

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