PALO ALTO, CA — (Marketwire) — 07/20/11 — Today, Thrutu announces its iPhone release, enabling a whole new range of cross-platform, in-call digital sharing capabilities that were previously unavailable in the mobile ecosystem. The popular Thrutu mobile app, already downloaded by more than 250,000 Android users worldwide, is now available for download from the iTunes App Store. With Thrutu, not only can iPhone users get more out their phone calls, they can also interact with Android users in ways that have been impossible until now.
Adding a whole new dimension to the voice call, Thrutu lets users instantly share all manner of interactive content and media during a phone conversation, including photos, location and contact information — simply at the touch of a button (click here for a ).
To access Thrutu, iPhone users simply open the app and call any of their contacts, or Thrutu starts automatically when the phone receives an incoming call from a Thrutu user — enabling rich content sharing and interactions through a number of Thrutu “buttons”:
Share your location — and see each other-s position updating live on a map;
Snap and share a photo, or send one from your gallery — letting the other person experience the sights around you;
Send contact information — contact details appear instantly in the other caller-s address book;
Playfully “Prod” the other caller with remote phone vibration;
And coming soon, users will be able to access additional Thrutu buttons built on Thrutu-s developer APIs.
The result is a more fluid and engaging phone interaction in which sharing content and media is easy and fun.
“Android users have responded very enthusiastically to Thrutu — and their number one request has been for an iOS version so they can use Thrutu with their iPhone-owning friends and family,” said Liz Rice, VP, Thrutu. “This product release creates a whole new level of enriched communications between iPhone and Android that has not previously been possible.”
Since its launch for Android in March, Thrutu has seen widespread global adoption, with a quarter million downloads in a mere four months. Alfredo Guilbert, VP West Coast & Asia at AlwaysOn, says this latest update confirms that Thrutu is a significant player in evolving the mobile phone experience. “When naming Thrutu -One to Watch- at this year-s AlwaysOn OnMobile Top 100 event, we knew they would have exciting things in store this year. This iPhone launch enables an even larger and more connected population to turn their ordinary phone calls into interactive and rich exchanges, and we think it will be hugely successful,” said Guilbert.
Thrutu is available immediately in the App Store for iPhone 3GS and above and on the Android 2.1 platform or higher. For the best experience, Thrutu needs simultaneous voice & data capabilities, either through the mobile network or through connection to Wi-Fi.
For more information go to , watch the video on or download the app immediately in the and on the .
Thrutu is a mobile app that adds a new dimension of fun and function to your phone calls. Now, you can share all kinds of information with the person you-re talking to without interrupting the conversation. Based in Silicon Valley, Thrutu is a division of Metaswitch Networks, a leading provider of carrier systems and communication software solutions for network operators, backed by Sequoia Capital and Francisco Partners. Thrutu is available on Android and iPhone®, with BlackBerry® coming soon and also available from Metaswitch as a branded application for carriers. Thrutu is a 2011 AlwaysOn OnMobile “Ones to Watch” honoree. For more information on Thrutu, go to .
Thrutu is a trademark of Metaswitch Networks. iPhone is a trademark of Apple Computer.
Android is a trademark of Google Inc. Use of this trademark is subject to
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Virginia Zimpel or Katie Dally
LaunchSquad
thrutu(at)launchsquad(dot)com
+1 415-625-8555
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