CARLSBAD, CA — (Marketwired) — 04/16/15 — Online direct lender Dealstruck, Inc. today announced the appointment of Steve Duffy as Vice President of Marketing. Leading Dealstruck–s marketing team, Duffy will be responsible for pioneering, directing and executing strategies to connect small businesses across the U.S. with unique, appropriate, affordable capital.
Duffy joins Dealstruck with more than 14 years of marketing experience across a variety of verticals. Most recently, Duffy served as Vice President of Digital Marketing for The Word & Brown Companies, a group of companies which provides insurance services, where he managed digital marketing teams in the execution of search engine optimization (SEO), search engine marketing (SEM), email marketing, CRM marketing, website development and design, social marketing and more.
Previously, Duffy served as Vice President of Marketing for eCapital, a financial consulting company, where he led the enterprise marketing function, initiating rebranding efforts that saw three distinct brands — Freight Capital, Staffing Capital, and Oil Capital USA — combined to create the new identity of eCapital.
“Steve–s deep experience in multi-channel marketing combined with his entrepreneurial and metrics-driven approach has brought immediate value to Dealstruck,” says Alexandra Chrisman, Chief Marketing Officer at Dealstruck.
As an expert in digital marketing, Duffy possesses hands-on experience running large-scale SEO, SEM, e-mail, affiliate, display, and social media campaigns. His experience has led him to manage over $30 million in paid search spend, as well as tens of millions in other direct marketing campaigns — all resulting in a positive returns on investment.
Chrisman added, “Steve is able to draw on his vast experience having worked in nearly every major vertical in B2B and B2C, to craft and execute marketing strategies that effectively reach our small business audience. We are thrilled that Steve has joined the Dealstruck family and we look forward to growing our marketing team under his leadership.”
The Dealstruck lending marketplace connects profitable, small- and medium-sized businesses (SMBs) with innovative credit solutions. Unlike the one-size-fits-all approach offered to them by banks and the high-cost, short-term credit offered to them by alternative lenders, Dealstruck provides growing SMBs with a suite of products that give them a credible and transparent path to bankable. Dealstruck is the first online lending platform to offer multiple products to SMBs, and the first to allow investors the freedom to choose specific investments. For more information, please visit .
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