NEW YORK, NY — (Marketwired) — 04/05/16 — Digital media holding company has acquired New York-based Sweigh, Inc. whose digital opinion measurement technology is transforming how audiences interact with content. As part of the acquisition, Sweigh Co-Founder, Chris Monteleone has joined the company as Executive Vice President of Corporate Strategy and Sales.
Chris Monteleone is a senior media industry executive with a career that spans Media, Sports and Entertainment. His hands on experience includes major live events, film studios, TV networks, digital media, print media, radio media, sponsorship sales, media sales, major sports leagues (NHL, NBA), multi-channel distribution, wireless distribution, Cable ISP–s, consumer electronics and interactive television. He has held senior executive positions at Cablevision, Comcast/NBC, Sony Television, AMC Networks, Madison Square Garden and iHeartMedia. Monteleone co-founded Sweigh in 2013.
Sweigh–s embeddable widget and supporting analytics engine allows publishers to understand audience sentiment in real-time by replacing article comments with 2-way polling technology. The process creates a trove of preference data which is valuable to publishers both as actionable intelligence and as information desired by advertisers.
“We see this acquisition as win-win for CPXi. One hand we pick up a great piece of technology that dove tails nicely into our current vision of creating unique value for publishers and, on the other hand, we welcome onboard a fantastic industry executive with the specific experience and skill sets to take our cross-product and cross-divisional sales efforts to the next level,” explained CPXi CEO, Mike Seiman. “Chris has been a friend of the company for many years and we are thrilled to add him to our executive team.”
Monteleone, who will now take a lead role in development of CPXi–s more product focused sales and strategy efforts, explained, “I have been a client and partner to Mike and his team for the past 10 years and I have no doubt we will be able to execute on the Sweigh platform strategy. In addition, there is so much opportunity for CPXi right now in the marketplace. I look forward to introducing, or in some cases re-introducing, the capabilities of this company and its four business lines.”
CPXi is a comprehensive digital media company with over 15 years of experience driving efficiencies in the tech-enabled marketing space. Marketers and publishers benefit from the synergy created by the company–s multiple divisions, delivering a powerful marriage of technology and services, including media executions, programmatic integrations and cutting edge content creation and engagement strategies.
Taylor Hall
Dir. Of Marketing
CPXi
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