“Lack of competition has left most carrier decks with an uninspired user interface and poor merchandising environment, which contributed to the recent market stagnation,” said Yuanzhe (Michael) Cai, Director of Broadband and Gaming, Parks Associates. “Off-deck marketing and distribution, combined with new business models such as mobile game advertising, episodic content delivery, and micro-payments, will rekindle industry growth.”
Parks Associates reports that many market forces are driving off-deck distribution of mobile content and services, including the growing influence of established media companies, experiments with alternative distribution channels and advertising models, and recent efforts to open carriers’ walled gardens, including the Open Handset Alliance and Nokia’s Ovi services.
“Many mobile game publishers are working on off-deck initiatives,” Cai said. “Even carriers like AT&T are building business-to-business platforms to allow game publishers to market and distribute games directly to mobile gamers.”
The New Frontier: Portable and Mobile Gaming studies market trends in mobile and portable gaming, examines new business models, and profiles more than 30 companies.
Picture material can be ordered at f.sprengel@sup-pr.de.
The complete study can be ordered at info@parksassociates.com.
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