Home » Electronics & Semiconductors » HeiQ Appoints Colleen Nipkow as Marketing Director North America and Paul Middleton as Brandforce Europe and Technical Director Brandforce

HeiQ Appoints Colleen Nipkow as Marketing Director North America and Paul Middleton as Brandforce Europe and Technical Director Brandforce

In these two newly created leadership roles, Nipkow is named Marketing Director North America, and Middleton is named Brandforce Europe and Technical Director Brandforce. Nipkow will oversee HeiQ?s North American marketing, leading strategic planning, budget, and all aspects of marketing communication for the region. Middleton will manage brand relations with our European partners as well as support the Global Brandforce Team on all technical aspects.

HeiQ?s CEO, Carlo Centonze says ?At HeiQ, we believe in our people, their skills and their passion for success. With the hiring of Colleen and Paul, we add two more experienced professionals to our team. We are very proud that they decided to join HeiQ and our ambitious plan to be the technology innovator and marketeer for our brand partners?.

Nipkow?s depth of experience includes over 25 years of marketing roles in the outdoor industry. She has worked with brands including Polygiene, Gregory Mountain Products, SCARPA North America and Black Diamond Equipment. Middleton comes to HeiQ with 30 years of experience developing new finishes while ensuring all yarns, constructions, chemical effect finished and process routings comply with the customer?s expectations. His previous experience includes technical director for both Polygiene and Courtaulds.

?I joined HeiQ because I feel aligned with their core value ? Differentiate. Innovate.?, states Nipkow. ?The strategy of R-D-M (research, develop, market) sets HeiQ apart as an innovation partner to the brands. I am excited to be working with the teams in both North America and Switzerland to support these HeiQ values and strategy.?

Both Nipkow and Middleton will attend the Outdoor Retailer Summer Market in Denver with HeiQ (booth 1039LL).

?I am very happy to be joining the team at HeiQ?, says Middleton. ?HeiQ?s mission to be the leader in textile innovation will allow me to help our brand partners incorporate innovative finishes and effects into their products?.

Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile effects on the market today. HeiQ leverages its boundless academic research network and internal development specialists to invent disruptive new technologies that meet consumer needs and outperform the market. Engaging along the entire value chain, HeiQ is the ideal partner to help brands innovate, differentiate their products and capture added value at the point of sale.


Posted by on 13. July 2018. Filed under Electronics & Semiconductors. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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