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Qubit Announces New Integration with Salesforce Commerce Cloud


Integration with Qubit will allow retailers to achieve customer experience goals, enabling Ecommerce businesses to deliver personalization at scale

[LONDON and NEW YORK – 17 JULY 2018] Qubit, a leader in marketing personalization technology, today announced the company\-\-s latest integration with Salesforce Commerce Cloud. Qubit\-\-s new Salesforce Commerce Cloud cartridge automates the integration of Qubit\-\-s data layer, enabling ecommerce companies to collect rich behavioral data on their customers and take their personalization efforts to the next level, leveraging Qubit\-\-s platform. The cartridge and partnership will enable greatly improved speed to deployment so that retailers can jumpstart their personalization efforts, with ecommerce companies seeing as much as a six percent increase in revenue when leveraging the Qubit Pro platform.

\”Ecommerce companies no longer see personalization as a nice to have, but as an essential way to engage with their visitors,\” said Graham Cooke, CEO of Qubit. \”We\-\-re working with brands that are leading the way when it comes to creating data-driven customer experiences. The Qubit Pro platform is a valuable stepping stone for Commerce Cloud customers wanting to integrate with a technology dedicated to powering personalization initiatives.\”

As a partner, Qubit enables Salesforce Commerce Cloud retailers to deploy personalization techniques that go beyond basic targeting and product recommendations. With Qubit, retailers can build experiences across the visitor journey that speak to specific segments, from first-time visitors to long-term VIPs. The technology brings together data collection methods, advanced segmentation capabilities, and a suite of proven personalization techniques.

\”Creating personalized, omni-channel experiences is now more important than ever for brands,\” said Mike Wolff, SVP, ISV Sales, Salesforce. \”By leveraging the power of Commerce Cloud and the new integration from Qubit, customers will now be able to collect rich data and deliver scalable personalization.\”

In addition, Qubit brings the same innovative approach to personalization with Qubit Aura, the company\-\-s AI-powered discovery product built specifically for mobile commerce and launched in late 2017. The solution is designed to unlock the mobile web channel using product discovery as the focus in the customer journey. Qubit Aura is not only improving conversion rates on mobile, but also providing a halo effect for complementary channels – in some cases a 33 percent increase in attributed revenue on desktop.

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