Home » Computer & Software » Growth Driven Design the New Website Design Trend Says Entrepreneur Ollie Brooke from Cloud Concepts Port Macquarie NSW.

Growth Driven Design the New Website Design Trend Says Entrepreneur Ollie Brooke from Cloud Concepts Port Macquarie NSW.

Growth Driven Design the New Website Design Trend Says NSW Entrepreneur

Information technology is constantly developing, and with it, its terminology. Oliver (Ollie) Brooke, CEO of NSW website development company, Cloud Concepts, explains the latest buzzword to do the rounds and why the concept it represents is a step in the right direction.

The simplest way to explain [Growth Driven Design](https://www.business2community.com/marketing/redefining-your-marketing-metrics-success-isnt-all-roi-02121382), says Ollie, is to say that it uses customer feedback as the backbone of website development. When a business first develops a website, a lot of what it serves up is based on what the business thinks its customers want. But no matter how carefully they think things through, customers and website visitors have the final say in whether theyre [happy with the website](https://cloudconcepts.com.au/our-work.html) and the information in offers.

Its something weve known for years, says Ollie. A website is only as good as your customers think it is. Ask them straight out and theyll probably tell you its marvellous, but user behaviour during website visits may tell a different story altogether.

Growth Driven Design goes through three stages, and they all contribute to building a website thats a powerful marketing tool. To begin with, the client and the website developer must be on the same page about the problem the websites supposed to solve when people visit it.

Although a few people might visit your site because they want to find out more about you, most website visitors are there because they have a problem they think you can solve. Theyre more interested in what your business can do for them than in your business itself. Its a fine distinction, but an important one, says Ollie.

Once we know why people are visiting your website, we can make it easy for them to find what they need. But thats only going to work if we accurately pinpoint the problem and how your business solves it.

The next step in the process is the Launch Pad Site. Its a complete website thats been developed to meet the needs identified in the first step. Theoretically, it could be your website forever, but Ollie says thats not going to confer the benefits of a full Growth Driven Design programme.

The final step is the most important one, because it evaluates how visitors interact with the site. It isnt based on assumptions. Instead, the developer looks at real data. We want to know whether website visitors found the information they needed, and what process they followed in order to reach that point, says Ollie. Then we make it better, easier, and more satisfying to use the website, only this time we arent just guessing at what your customers want.

This last step [isnt completed all in one go](https://www.inc.com/aj-agrawal/why-your-website-is-never-truly-finished.html). As Ollie points out, markets and consumer behaviours change over time, and businesses (and their websites) need to move with the times. Its a process of continuous improvement with regular, small updates and adjustments along the way. Your website grows with your business and your customers motivations are always front and centre, he says.

Ollie Brooke is director of a full-service website design company, Cloud Concepts. He applies his philosophy of putting customer convenience first to the websites he designs. If youd like to contact Ollie Brooke about website design or learn more about [Great Websites For Small Businesses | Cloud Concepts](https://cloudconcepts.com.au/) visit his website or call +61432362637.

Written & Syndicated by [Baxton Media](https://baxtonmedia.me).

Posted by on 19. October 2018. Filed under Computer & Software. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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