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KIT digital, Celvision and imcube Join Forces to Enable 3D Video Delivery Over IP

BEIJING — (Marketwire) — 08/26/11 — KIT digital, Inc. (NASDAQ: KITD), a premium cloud-based software solutions and technology services provider for multiscreen video delivery, Celvision Technologies Ltd., a Chinese leader in 2D to 3D conversion services, and imcube labs, a global leader in 2D to 3D conversion software technology, today announced the three companies are teaming up to co-develop an end-to-end solution that joins content services and platform technology to enable any media company, device manufacturer, network operator or enterprise to produce, manage and deliver 3D video over Internet Protocol (IP) across multiple screens.

The combined offering will leverage imcube-s and Celvision-s industry-leading software and content services expertise to enable any content to be converted into 3D. Once converted into 3D, the content will be ingested into KIT digital-s video asset management platform, where clients can manage and deliver the 3D video to connected TVs and other 3D-enabled screens. The solution will also allow customers to access existing 3D content libraries for licensing and distribution.

“By combining Celvision-s high quality and efficient conversion services with imcube-s leading conversion software technology and KIT digital-s cloud-based video asset management platform, we will be able to offer our global customer base a complete packaged solution for premium 3D video content delivery over IP,” said Steve Chung, KIT digital-s managing director for Asia-Pacific. “During this exciting new era of growth for 3D content, our co-developed one-stop shop solution will allow content owners to reach and engage audiences anywhere, anytime.”

Petr Stránský, head of content services for KIT digital, commented: “With KIT digital-s global customer base owning or having OTT distribution rights for a significant portion of the world-s top premium content, we expect this collaboration to open avenues for more compelling 3D content to be produced globally.”

Leo Ze, managing partner of Celvision, added, “We are still at the early stages of development in this industry and there are technology challenges to overcome; we are confident that our partnership with KIT digital and imcube will yield several industry firsts in this fast growing sector. Celvision works with top content producers and global partners to convert feature films and premium content into 3D, and this extended offering will provide our customers with a more robust and flexible solution to reach a growing number of connected devices.”

Celvision and imcube simultaneously announced that they have joined the Asia Video Convergence Alliance (AVCA), a new industry alliance chaired by KIT digital and formed to help drive innovation and standards-setting within Asia-s growing multi-billion dollar next-generation video technology industry. Through the AVCA, Celvision and imcube will help bring more focus and resources to the area of 3D content production in the Asia-Pacific region.

For more information on the ACVA, visit .

KIT digital, Inc. (NASDAQ: KITD) is a premium provider of end-to-end video management software and related services. The KIT Platform, the company-s cloud-based video asset management system, enables enterprise, media & entertainment and network operator clients to produce, manage and deliver multi-screen socially-enabled video experiences to audiences wherever they are. KIT digital services more than 2,300 clients in 50+ countries including some of the world-s biggest brands, such as Airbus, The Associated Press, BBC, Best Buy, Bristol-Myers Squibb, Disney-ABC, FedEx, Google, HP, MTV, News Corp, Telecom Argentina, Telefonica, Universal Studios, Verizon, Vodafone and Volkswagen. KIT digital maintains executive offices in New York and its operational headquarters in Prague, Czech Republic, with offices in 21 countries around the world. Visit the company at or follow on Twitter at .

Celvision is a leading 3D technologies and solutions provider based in China. Based on its general expertise in 3D technology, Celvision first introduced 2D to 3D conversion services in China. After several years of development, Celvision has been well recognized by many forward-thinking film and TV industry players and has become a leader in this rapid growth market — particularly in the Asian region, where the vast majority of the world-s next-generation television sets are manufactured. Celvision is based in Beijing and has branches in Shanghai, Changsha, Nanjing, and a joint factory of autostereoscopic displays in Zhoushan, Zhejiang province. For a complete introduction, visit: .

imcube labs is a software research and development company located in Berlin, Germany. It has developed “imcube cinema,” a specialized and patented 2D to 3D conversion framework and compositing software. imcube cinema integrates many fundamental features that are needed for an optimal workflow with flexible user-interactivity and creativity: depth assignment and compositing, layer management, pre-visualization and screen-size adjustment. Visit the company at .

Saina Silverman
KIT digital Inc., P. R. China
Tel. +86 10 8590 0771

Adam Davis
Global Communications Manager
Tel. +1-609-468-9500

Matt Glover
Geoffrey Plank
Liolios Group, Inc.
Tel. +1-949-574-3860

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