The Global Over the Top (OTT) Market size is expected to reach $13.6 billion by 2025 – KBV Research

Posted by Publisher Computer & Software, Picture Gallery Thursday, 27. February 2020

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According to a new report Over the Top (OTT) Services Market, published by KBV Research, The Over the Top (OTT) Services Market size is expected to reach $179.9 billion by 2025, rising at a market growth of 14.3% CAGR during the forecast period. An increase in OTT demand in developed countries, rise in SVoD services in emerging markets, an increase in content diversity, an increase in demand for live streaming channels, the development of new OTT markets and new developments in OTT technology are key factors in boosting market growth. Nonetheless, the lack of data network infrastructure and latency problems is expected to impede OTT market growth.

On the basis of device type, the smartphones segment was dominant in the overall OTT market in 2018 and is projected to sustain its dominant position over the forecast period. This dominant position can be associated with the increased adoption of smartphones to stream OTT services and an escalating market for larger screen smartphones in the developing economies. The Desktops & Laptops market is anticipated to grow at a CAGR of 14.9% during (2019-2025). Additionally, The IP TV?s & Consoles market would witness CAGR of 15.7% during (2019-2025).
The media & entertainment industry captured a stronger market position in 2018 and is projected to remain dominant over the forecast period due to an increase in the number of digital video users. This is projected to increase the demand for OTT services in the media & entertainment industry. The Gaming market is exhibiting a market growth rate of 14.5% during (2019-2025). Additionally, The Education & Learning market is expected to witness CAGR of 15.1% during (2019-2025).

The video content segment witnessed the highest growth rate in 2018 and is projected to continue this trend over the forecast period due to the rapid roll-out of new technologies contributing to video consumption.
As North America is the most developed region, it hosts to large verticals that are capable of investing in robust and specialized IT infrastructure for rising data traffic, opening up new opportunities for OTT solutions. The Europe market is estimated to witness a CAGR of 13.5% during (2019-2025). Additionally, The Asia Pacific market is poised to grow at a CAGR of 16.4% during (2019-2025).

Structural Insights: https://www.kbvresearch.com/over-the-top-services-market/

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Twitter, Inc., Microsoft Corporation, Google, Inc., Amazon.com, Inc., Apple, Inc., Facebook, Inc., Netflix, Inc., The Walt Disney Company (Hulu LLC), Tencent Holdings Ltd., and Roku, Inc.

Recent Strategies Deployed in Over the Top (OTT) Services Market

? Partnerships, Collaborations, and Agreements:

? Jna-2020: Roku in partnership with Vevo for offering curated music video channels. These new channels include Vevo Classic Rock, Vevo Country, Vevo EDM, and Vevo Pop.
? Dec-2019: Google Nest partnered with Booking.com, a leader in online travel making it easier for everyone to experience the world. Under the partnership, the companies aim towards developing a connected and seamless trip experience for hosts and travelers.
? Nov-2019: Amazon partnered with RedBus, an online bus ticket booking platform and launched a private bus ticket booking service. Amazon customers\-\- have the access to RedBus features such as live tracking of buses, bus service ratings by passengers, bus number and contact information of staff before departure.
? Nov-2019: Amazon came into partnership with BookMyShow, an online ticket booking platform. Through this partnership, Amazon customers have access to buy movie tickets from its own app. This partnership was aimed at boosting e-commerce firm, Amazon\-\-s effort in becoming a one-stop-shop for all the online consumer transactions.
? Nov-2019: Apple came into partnership with PlayNetwork, a provider of in-store music and entertainment. This partnership is aimed at playing music at retail stores. The businesses can sign up to Apple Music for business plans and can get the licensed music to play in their retail locations with Apple providing human-curated playlists.
? Nov-2019: Tencent signed a partnership agreement with Symphony, a provider of secure cloud collaboration for markets. The partnership has been aimed at connecting the Weixin platform (known as WeChat outside mainland China) with Symphony?s community of 450,000 market professionals. This integration enables the two major communities in connecting and conducting businesses through their favorite applications.

? Acquisition and Mergers:
? Oct-2018: Facebook launched Portal and Portal +, a pair of artificial-intelligence (AI) powered smart video chat devices. These devices have been designed for connecting people and making them feel virtually nearby. These devices were 10 and 12-inch in size.
? Sep-2018: Facebook unveiled an Android app for fb.gg, the one-stop destination of the company for viewers so that they can discover and follow the gaming content. This service has been limited to the Philippines only.

Over the Top (OTT) Services Market Segmentation

By Monetization Model
? Subscription-Based
? Advertising-Based
? Transaction-Based

By Service Vertical
? Media & Entertainment
? Gaming
? Education & Learning
? Others

By Streaming Device
? Smartphones & Tablets
? Desktops & Laptops
? IP TV?s & Consoles

By Type
? Video on Demand
? Online Gaming
? Music Streaming
? Communication
? Others

By Geography
North America
? US
? Canada
? Mexico
? Rest of North America

Europe
? Germany
? UK
? France
? Russia
? Spain
? Italy
? Rest of Europe

Asia Pacific
? China
? Japan
? India
? South Korea
? Singapore
? Malaysia
? Rest of Asia Pacific

LAMEA
? Brazil
? Argentina
? UAE
? Saudi Arabia
? South Africa
? Nigeria
? Rest of LAMEA

Companies Profiled
? Twitter, Inc.
? Microsoft Corporation
? Google, Inc.
? Amazon.com, Inc.
? Apple, Inc.
? Facebook, Inc.
? Netflix, Inc.
? The Walt Disney Company (Hulu LLC)
? Tencent Holdings Ltd.
? Roku, Inc.