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Hahnemühle officially honoured as ‘Brand of the Centuryâ€?

Hahnemühle has been named German ‘Brand of the Centuryâ€? for the third time in a row. The paper manufactory and its worldwide distributed products will now carry the prestigious award and the associated brand logo for a further three years.Hahnemühle´s new brand logoHahnemühle Brand of the Century 2022

“We are proud to be recognised as an icon of the German economy once again. Especially during the time of the Corona crisis, we proved why we live up to the title ‘Brand of the Centuryâ€?: We were and are always approachable for our customers in more than 130 countries around the world and have our products available. We have developed new products together with partners and done a lot in terms of sustainability,” says Jan Wölfle, CEO Hahnemühle Group.

For the third time in a row, after 2016 and 2019, an advisory board of top brand experts has evaluated Hahnemühle as ‘Brand of the Centuryâ€?. With the renewed award, the manufactory has confirmed its place in the top rank of well-known German brands. “The award is a first-class label for our new business unit ‘Stationeryâ€? and a unique selling point in the industry of life science/filtration sector. In 2022 we as ‘Brand of the Centuryâ€? will also celebrating our invention of Digital FineArt papers for inkjet printing 25 years ago,” Jan Wölfle is pleased about the current award and gives a little preview for the months ahead.

As ‘Brand of the Centuryâ€? Hahnemühle is represented in the globally recognised trademark register ‘German Standardsâ€?. The ‘Brand Bibleâ€? is published every three years by the renowned publishing house DIE ZEIT and presents around 200 traditional and innovative German brands such as Hahnemühle. Dr Florian Langenscheidt, publisher of the Brands of the Century for over 20 years, describes his intention for this special award as follows: “Brands are promises of exceptional performance and perfection in every detail, of quality and tradition. They give us the feeling of having chosen the best, the most beautiful and the most elegant. German Standard Brands of the Century rolls out the red carpet for these stars. They are an overall showcase of the German economy, of the world-renowned “made in Germany”.

Hahnemühle FineArt has been producing paper since 1584. Todayâ€?s portfolio includes high purity papers for life science applications, technical specialty papers as well as traditional and digital FineArt papers for painting and printing. The customer-specific development, production and finishing of life science solutions has been of great importance to the medium-sized company since 1883.

All papers and life science solutions have class–leading quality attributes and excellent ageing resistance. Hahnemühle has a worldwide reputation as a ‘Brand of the Centuryâ€?. Products are available in more than 130 countries worldwide.

The company is headquartered in Dassel, Southern Lower Saxony; with offices in the United Kingdom, France, USA, Singapore and China.

Posted by on 14. February 2022. Filed under Telecommunication. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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