Berlin, December 13, 2011. Mobile advertising specialist Trademob continues to expand its position as a leading service and technology provider for mobile advertising in Europe. On December 6, High-Tech Gruenderfonds (HTGF) and Tengelmann Ventures announced their investment in the Berlin based company, which was founded in 2010. With their funding, the investors have established their commitment, with a technology that provides a solution to the industry’s greatest problem, the missing transparency in mobile advertising. Trademob has developed a unique tracking and targeting technology, which, for the first time, measures success and optimises App advertising campaigns. KaufDa, AUPEO!, Fishlabs, iPUBLISH are among the renowned companies that already rely on the Trademob platform.
“We are happy that we can play a part in the development of such an exciting company,” says Christian Winter, Managing Director of Tengelmann Ventures. He continues: “App providers no longer need to blindly invest in mobile advertisements, but can now precisely evaluate where they are profitable. Thus, advertisers are able to improve the optimisation of their campaigns.” Trademob will use the investment for further development of its technical platform as well as for the expansion of sales and marketing activities.
Dr. Alexander von Frankenberg, Managing Director of HTGF, sees great potential in Trademob: “We are convinced of Trademob’s first-class technology. It fills a crucial gap in the mobile market. Trademob has the chance to become a leading international player in the innovative mobile advertising market.”
Ravi Kamran, Trademob founder and CEO comments: “We are pleased that two well-known investors have recognised our potential and with their funding, have demonstrated their confidence in our company. I am certain that our innovative tracking and targeting technology will revolutionise the European mobile advertising market. With our technology, advertisers finally know which campaigns will bring them the most profitable results. Our solution goes beyond reporting on uninformative clicks or several downloads. Instead, it gives significant information such as the number of active users, registrations and real in-app sales.” With the investment Trademob is able to further develop and strengthen its technology, sales and marketing departments.
Information obtained from the tracking technology over all mobile advertising channels is used to evaluate and determine the most profitable combination of individual campaign settings such as traffic sources, time, type of connection and banner content. In this way, companies can reduce their acquisition costs, significantly increase the number of active users and subsequently generate higher revenue.
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