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TELUS: Key Business Technology Trends to Watch for in 2015




TORONTO, ONTARIO — (Marketwired) — 12/18/14 — (TSX: T)(NYSE: TU) – A recent series of IDC reports, commissioned by TELUS, predicts that 2015 will be a transformative year for technology in Canada, as businesses increasingly embrace cloud, mobile, analytic and social technologies – while simultaneously maintaining IT security – to accelerate innovation and gain a competitive advantage.

“In 2015, we are going to see a fundamental shift in how technology is embraced by Canadian businesses. Rather than focusing on hardware or software, technology is becoming entrenched as a critical component of every business decision,” said Peter Green, senior vice president and president of TELUS Business Solutions. “As cloud, mobile, analytics and Internet of Things technologies converge, Canadian organizations have the opportunity to leverage technology in solving virtually every business challenge.”

To help Canadian businesses plan for the year ahead, TELUS and IDC are predicting six key trends that will drive technology decisions in 2015:

Customers– expectations are rapidly evolving – they are seeking quicker upgrades, faster delivery times and more personalized services – and businesses need to respond quickly. Cloud services will provide tremendous opportunities for businesses, especially those without large IT departments, to rapidly deploy innovative new technologies to meet their customers– needs. Hosted “as-a-service” offerings of applications and infrastructure are scalable, elastic and enable more nimble IT decision making. The cloud will also make it easier and more affordable for small and medium-sized businesses to adopt enterprise-grade technology such as fully-featured contact centres, unified communications and collaboration tools, and mobile device management by adding them as services that are billed per user monthly.

We–re about to enter a phase of rapid growth where we–ll see the Internet of Things (IoT) fuel innovation and transform Canadian businesses and society. IDC predicts that by the end of 2018, there will be more than 114 million smart connected devices at work in Canada. IoT will create new possibilities in almost every industry, from simple productivity enhancements to generating new revenue models. The always-on nature of IoT solutions will provide businesses with the ability to price their services based on the exact utilization rates of their customers, similar to how insurance firms are beginning to use IoT to offer usage-based plans that reward safe drivers.

The use of legacy voice systems will continue to decline as they often cannot support the growing array of applications and services that tech-savvy employees crave and do not provide the flexibility to enable the growing trend of mobile working. Two-thirds of Canadian businesses are using an IP-based VoIP telephony system as their primary telephone system, and this number continues to rise. Meanwhile, wireless connectivity is becoming the status quo, with 90 per cent of Canadian businesses using smartphones. The convergence of VoIP, mobile and unified communication tools will provide employees with seamless access to all their business applications (e.g., voice and video conferencing, instant messaging and content sharing) across all their devices – any information, any application, anytime, anywhere.

Canadian organizations are embracing the bring-your-own-device (BYOD) trend. A recent IDC study revealed that 73 per cent of Canadian executives indicated their organization was supporting a BYO smartphone program and 58 per cent supported BYO tablets. Those numbers are expected to increase to 77 and 63 per cent, respectively in 2015. While the BYO trend has been popularized by mobile phones and tablets, it will expand to include additional devices and apps, particularly as wearable and IoT technology becomes more prevalent.

As technologies like cloud and IoT become more widely deployed, business will need to ensure security not only across networks and applications, but also across endpoint devices and the resulting data being generated and stored. IDC–s 2014 Top Executive survey revealed that “ensuring the security of company data” is the leading concern Canadian executives have with IT. Despite lagging behind U.S. businesses for many years, IDC reports that increased awareness of the consequences of improper security practices is driving spending growth in Canada.

Canadian businesses are missing out on revenue growth by not adopting new technologies fast enough, while allowing ones that are outdated and expensive to manage to persist. IDC research shows that 75 per cent of IT departments– time is directed towards managing servers, storage and other equipment, while only 25 per cent is dedicated to innovation. However, IT professionals aspire to advance this to a 50/50 split, with more focus placed on cloud, mobility, big data and social technologies.

About TELUS

TELUS (TSX: T)(NYSE: TU) is Canada–s fastest-growing national telecommunications company, with $11.8 billion of annual revenue and 13.5 million customer connections, including 8.0 million wireless subscribers, 3.2 million wireline network access lines, 1.45 million Internet subscribers and 888,000 TELUS TV customers. TELUS provides a wide range of communications products and services, including wireless, data, Internet protocol (IP), voice, television, entertainment and video, and is Canada–s largest healthcare IT provider.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $350 million to charitable and not-for-profit organizations and volunteered 5.4 million hours of service to local communities since 2000. Created in 2005 by Executive Chairman Darren Entwistle, TELUS– 11 community boards across Canada have led the company–s support of grassroots charities and will have contributed $47 million in support of 3,700 local charities organizations by the end of 2014, enriching the lives of more than two million Canadian children and youth. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit .

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world–s leading technology media, research, and events company.

Contacts:
Ryan Bazeley
TELUS Social and Media Relations
416-738-6063





Posted by on 18. December 2014. Filed under Picture Gallery, Telecommunication Services. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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